Oxygen Media Records Its Best May In Network History With Double-Digit Gains Across All Demos
via press release:
OXYGEN MEDIA RECORDS ITS BEST MAY IN NETWORK HISTORY WITH DOUBLE-DIGIT INCREASES ACROSS ALL DEMOS
Network Pacing for Best Second Quarter Ever
New York, June 2, 2010 — Coming off its best April ever, Oxygen Media continues its ratings success earning its best May ever in network history, according to Nielsen Media Research. On pace to have its best second quarter ever, the network was up double digits among A18-34, W18-34, A18-49, W18-49 and total viewers vs. May 2009.
Across Prime, in May 2010, Oxygen has seen phenomenal growth among all key demos and total viewers. The network posted double-digit increases with A18-34 (up +20%), W18-34 (up +17%), A18-49 (up +31%), W18-49 (up +22%) and total viewers (up +32%), compared with May 2009. Year to date, Oxygen now ranks #27 among all ad-supported cable entertainment networks for A18-49 (up from #28 in the same weeks of 2009) and ranks #22 among W18-49 (up from #23 in the same weeks of 2009).
Contributing to the success of May is the much talked about season five of the original series “Tori & Dean: Home Sweet Hollywood,” which continues to perform well for the network. Behind the strength of the fifth season of “Tori & Dean: Home Sweet Hollywood,” Oxygen has been a top ten network in the 10pm hour on Mondays among W18-49 serving as a new destination for Oxygen viewers.
Oxygen’s digital properties also contributed to the network’s success. To date, www.OxygenLive.com, the real-time social networking dashboard, has garnered nearly 17.4MM page views. Oxygen.com is outperforming May 2009 in monthly uniques and video streams. Additionally, Oxygen Mobile was up over May 2009 in uniques (up +105%) and page views (up +103%).
Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 05/16/10, blended with Live + Same Day through 05/30/10. 2010TD = 12/28/09- 5/30/10 vs same weeks in 2009 = 12/29/08- 5/31/09. Individual telecast and single day performance points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Omniture SiteCatalyst.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content including “Bad Girls Club,” “Dance Your Ass Off” and “Tori & Dean: Home Sweet Hollywood,” the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.