via press release:
SHATTERING RECORDS ON-AIR AND ONLINE, BRAVO EARNS BEST MAY EVER IN ALL KEY DEMOS
Bravo Owns Thursday Nights At 10pm As the No. 1 Cable Network Among Adults 18-49
Bravotv.com Gains Double Digits Increases in Key Metrics
NEW YORK – June 2, 2010 – Fueled by the successes of the network's pop culture hits, Bravo earned its highest rated May in history across all key demographics, according to Nielsen Media Research. From NYC housewife Kelly Bensimon's nervous "breakthrough,” NJ housewife Danielle Staub's new "family” friends, and "Watch What Happens: Live's” guest Jerry Seinfeld, May saw no scarcity of water cooler moments on Bravo. With an average of 461,000 adults 18-49 and 749,000 total viewers, Bravo posted eight percent and nine percent increases respectively in these key demos versus May 2009. In addition, Bravo owns Thursday nights at 10pm as the No. 1 cable network among adults 18-49. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
Online, this was Bravo's best month ever in page views totaling 155.27 million, up 41 percent vs. May '09 and up 68 percent vs. April '10. In addition, unique visitors totaled 5.28 million, up 45 percent vs. May '09, and it had the best month ever in video streams with 7.01 million.
Bravo's original programming saw big gains in May with the sophomore season of "The Real Housewives of New Jersey” averaging an impressive 1.71 million adults 18-49 and 2.35 million total viewers through four episodes.
Averaging 914,000 adults 18-49 and 1.40 million total viewers, season two of "Masters" has seen double digit growth from its premiere to its current episode (episode eight), 46 percent and 36 percent respectively.
Taking Thursday nights by storm, "The Real Housewives of New York City” on May 27th at 10PM scored its highest rated episode ever to-date with 1.77 million adults 18-49 and 2.56 million total viewers tuning in. The series is basking in double-digit growth versus the season two average among all key demos and pacing to record its highest season ever among all key demos. Additionally, the "Real Housewives of New York City” show site saw significant gains on May 27th with help from the 'Talk Bubble,” recording an impressive 1.7 million page views for the day. Since its launch, the "Talk Bubble" has gained over 6.6 million page views.
Bravo's late night, water cooler sensation, "Watch What Happens: Live" is posting double digits gains, 14 percent among adults 18-49 and 15 percent among total viewers, versus the first 20 episodes of the prior season. "WWHL” is earning an average of 625,000 adults 18-49 and 895,000 total viewers through 20 episodes.
Nielsen Media Research, time period data based on Most Current data: Live+7 Day data through 5/09/10, blended with Live+Same Day data through 5/26/10, May 2010= 4/26/10-5/30/10 vs. May 2009= 4/27/09-5/31/09, 2Q10TD network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart, 3/29/10-5/23/10, 2010TD: 12/28/09-5/26/10 vs. equivalent days of prior years, upscale/educated: L7 data, 12/28/09-5/09/10, VPVH, P18-49, M-Su 8P-11P, HHI $125K+ W/College, includes all ad supported cable nets, Program data based on Live+7 Day data through 5/09/10, blended with Live+Same Day data through 5/26/10, season averages include regular season episodes, hour/timeslot rank includes all cable, WWHL Thursday 12A premieres 1/14/10-4/08/10, WWHL Thursday 11P premieres 4/15/10-5/20/10.