ABC Daytime Ratings: ‘General Hospital’, ‘The View’, ‘One Live To Live’ & More

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via press release:

ABC Wins the May 10 Sweep Among Women 18-49

ABC Delivers 2 of the Top-3 Ranking Daytime Programs During May 10 Sweep with Target Women 18-49

“General Hospital” is the Only Daytime Drama to Post Growth Over the May 09 Sweep in Total Viewers

“General Hospital” Ranks No. 1 in Women 18-34 for the Sweep

ABC Daytime – May 2010 Sweep (4/29/10-5/26/10)

  • ABC ranked as Daytime’s No. 1 network for the May 10 Sweep among Women 18-49
    (1.2 rating/788,000 – tie)
  • In Women 18-49, ABC claimed 2 of the Top 3 Daytime programs in the May 10 Sweep: “General Hospital” (#2 – 1.4 rating/929,000) and “The View” (#3T – 1.2 rating/816,000).
  • “General Hospital” was the only daytime drama to post growth over the May 09 sweep in Total Viewers (2.72 million vs. 2.68 million).
  • In Women 18-34, “General Hospital” was No. 1 (#1T – 1.0 rating/327,000) for the May 10 sweep.

Daytime Lineup ratings averages – May 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS  3.52 million    No. 1T ABC     1.2/788,000

No. 2 ABC     2.78 million No. 1T NBC     1.2/760,000

No. 3 NBC  2.67 million    No. 3 CBS     1.1/708,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating) – May 2010:

Program Net Rtg/000s

The Young & the Restless     CBS          1.8/1.21 million

General Hospital               ABC          1.4/929,000

The View                    ABC          1.2/816,000

Days of Our Lives          NBC          1.2/760,000

One Life to Live               ABC          1.1/746,000

Source: NTI, Live+7 blended with Live+SD where available, May 10: 4/29/10-5/26/10. All ranks based on rating unless otherwise noted. Ties are based on rating. “Price is Right” based on 11:00 a.m.-12:00 p.m. average.

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