Leno Falls Further Below Conan’s Tonight Show Ratings Trend, Beats Letterman

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Jay Leno’s Tonight Show 1.0 adults 18-49 rating last week (May 24-28) was down a tenth of a point vs. the previous four weeks, and is now two tenths of a ratings point below Conan O’Brien’s Tonight Show ratings trend, comparing the ratings for each show’s thirteenth week. That the biggest gap between the two shows ratings trends since week 5 of their runs.

Readers should note that 13 weeks into “Conan (2009-10)” was the fourth week of August, 2009, still a relatively low point in the broadcast TV year, but the 13th week of “Leno (2010-)” included 3 nights in the broadcast “regular” season.

David Letterman’s Late Show stayed even with a 0.9 adults 18-49 rating vs. the previous four weeks, and was again beaten by the Tonight Show as it has been each week since Jay returned.

Conan/Letterman (2009-10) week 1 ended 6/5/09. Leno/Letterman (2010-) week 1 ended 3/5/10.

The Conan/Letterman(2009-10) ratings do not include the final week the Tonight Show was in repeats prior to the Winter Olympics.

For historical reference, here are last season’s season-to-date averages through May 22, 2009:

ADULTS 18-49
11:35 p.m. ET
NBC “Tonight,” 1.4/6
CBS “Late Show,” 1.1/4
ABC “Nightline,” 1.1/4

Here were the May “sweeps” period averages for 2009:

ADULTS 18-49
11:35 p.m. ET
NBC “Tonight,” 1.4/6
CBS “Late Show,” 1.0/4
ABC “Nightline,” 1.0/4

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