‘The Tonight Show With Jay Leno’ & ‘Late Night With Jimmy Fallon’ Deliver May Sweep Wins Over all Cable And Broadcast Competition

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

‘THE TONIGHT SHOW WITH JAY LENO’ AND ‘LATE NIGHT WITH JIMMY FALLON’ DELIVER MAY-SWEEP WINS OVER ALL CABLE AND BROADCAST COMPETITION

UNIVERSAL CITY, Calif. – June 4, 2010 – NBC’s late-night lineup has delivered May-sweep victories over all cable and broadcast competition, with “The Tonight Show with Jay Leno” out-delivering CBS’s “Late Show with David Letterman” and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” for the month in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. At 12:35 a.m. ET, “Late Night with Jimmy Fallon” generated bigger audiences than CBS’s “Late Late Show with Craig Ferguson” in adults 18-49 and other key categories.

For the May sweep, “Tonight” won the 11:35 p.m. ET hour by an 18 percent margin over “Late Show” in both adult 18-49 viewers and total viewers and by a 23 percent margin in adult 18-34 viewers. At 12:35 a.m. ET, “Late Night with Jimmy Fallon” topped “Late Late Show” for the sweep by margins of 10 percent in 18-49 viewers and 28 percent in 18-34 viewers.

The May sweep, which extended from April 29 to May 26, concluded during the week of May 24-28, which Jay took over “Late Show” by a margin of 12 percent in 18-49 viewers (1.316 million vs. 1.175 million) and 13 percent in 18-34 viewers (479,000 vs. 424,000). Note that “Late Show” was in rebroadcast on Thursday and Friday of last week. At 12:35 a.m. ET, Jimmy Fallon out-delivered “Late Late Show” for the week by 13 percent in 18-49 viewers (764,000 vs. 678,000) and 8 percent in 18-34 viewers (282,000 vs. 261,000).

To date, Jay Leno has ranked #1 in adult 18-49 rating on 61 of 65 nights versus “Late Show” (including ties), since returning as host of “Tonight” on March 1. In total viewers, Jay has ranked #1 on 62 of 65 nights.

For the May sweep, Jay’s average 1.452 million adults 18-49 outscored Letterman’s 1.229 million; in total viewers, Jay’s audience of 4.102 million persons beat Letterman’s 3.479 million; and in adults 18-34, Jay’s 536,000 topped Letterman’s 436,000. At 12:35 a.m. ET, Jimmy Fallon’s 836,000 adults 18-49 for the May sweep topped Ferguson’s 761,000; in total viewers, Jimmy’s 1.688 million trailed Ferguson’s 1.788 million; and in adults 18-34, Jimmy’s 364,000 out-delivered Ferguson’s 285,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 24-28. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m. ET

NBC “Tonight,” 1.0 rating, 4 share

CBS “Late Show,” 0.9/4*

ABC “Nightline,” 1.1/5*

12:05 a.m. ET

ABC “Kimmel,” 0.6/3*

12:35 a.m. ET

NBC “Late Night,” 0.6/3

CBS “Late Late Show,” 0.5/3

1:35 a.m. ET

NBC “Last Call,” 0.3/3*

TOTAL VIEWERS

11:35 p.m. ET

NBC “Tonight,” 3.9 million viewers

CBS “Late Show,” 3.3 million viewers*

ABC “Nightline,” 4.4 million viewers*

12:05 a.m. ET

ABC “Kimmel,” 2.1 million viewers*

12:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.7 million viewers

1:35 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* The Monday “Last Call” and Thursday and Friday “Late Shows” were encores. The Wednesday “Nightline” and Wednesday and Friday “Kimmels” were re-titled and excluded from these averages.

MAY SWEEP

ADULTS 18-49

11:35 p.m. ET

NBC “Tonight Show with Jay Leno,” 1.1/5

CBS “Late Show,” 0.9/4

ABC “Nightline,” 1.0/4

12:05 a.m. ET

ABC “Kimmel,” 0.5/3

12:35 a.m. ET

NBC “Late Night with Jimmy Fallon,” 0.6/4

CBS “Late Late Show,” 0.6/3

1:35 a.m. ET

NBC “Last Call,” 0.4/3

TOTAL VIEWERS

11:35 p.m. ET

NBC “Tonight Show with Jay Leno,” 4.1 million viewers

CBS “Late Show,” 3.5 million viewers

ABC “Nightline,” 3.8 million viewers

12:05 a.m. ET

ABC “Kimmel,” 1.8 million viewers

12:35 a.m. ET

NBC “Late Night with Jimmy Fallon,” 1.7 million viewers

CBS “Late Late Show,” 1.8 million viewers

1:35 a.m. ET

NBC “Last Call,” 0.9 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET

NBC “Tonight Show with Jay Leno,” 1.2/5

CBS “Late Show,” 1.0/4

ABC “Nightline,” 1.0/4

12:05 a.m. ET

ABC “Kimmel,” 0.5/3

12:35 a.m. ET

NBC “Late Night with Jimmy Fallon,” 0.6/4

CBS “Late Late Show,” 0.6/3

1:35 a.m. ET

NBC “Last Call,” 0.4/3

TOTAL VIEWERS

11:35 p.m. ET

NBC “Tonight Show with Jay Leno,” 4.4 million viewers

CBS “Late Show,” 3.9 million viewers

ABC “Nightline,” 3.8 million viewers

12:05 a.m. ET

ABC “Kimmel,” 1.7 million viewers

12:35 a.m. ET

NBC “Late Night with Jimmy Fallon,” 1.6 million viewers

CBS “Late Late Show,” 1.9 million viewers

1:35 a.m. ET

NBC “Last Call,” 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 24-28

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, “The Daily Show,” 0.4

Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.3

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, “The Daily Show,” 0.8 million

Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.6 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

blog comments powered by Disqus