'The Tonight Show With Jay Leno' & 'Late Night With Jimmy Fallon' Deliver May Sweep Wins Over all Cable And Broadcast Competition

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

June 4th, 2010

via press release:

'THE Tonight Show WITH JAY LENO' AND 'LATE NIGHT WITH JIMMY FALLON' DELIVER MAY-SWEEP WINS OVER ALL CABLE AND BROADCAST COMPETITION

UNIVERSAL CITY, Calif. – June 4, 2010 – NBC's late-night lineup has delivered May-sweep victories over all cable and broadcast competition, with "The Tonight Show with Jay Leno" out-delivering CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" for the month in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" generated bigger audiences than CBS's "Late Late Show with Craig Ferguson" in adults 18-49 and other key categories.

For the May sweep, "Tonight" won the 11:35 p.m. ET hour by an 18 percent margin over "Late Show" in both adult 18-49 viewers and total viewers and by a 23 percent margin in adult 18-34 viewers. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" topped "Late Late Show" for the sweep by margins of 10 percent in 18-49 viewers and 28 percent in 18-34 viewers.

The May sweep, which extended from April 29 to May 26, concluded during the week of May 24-28, which Jay took over "Late Show" by a margin of 12 percent in 18-49 viewers (1.316 million vs. 1.175 million) and 13 percent in 18-34 viewers (479,000 vs. 424,000). Note that "Late Show" was in rebroadcast on Thursday and Friday of last week. At 12:35 a.m. ET, Jimmy Fallon out-delivered "Late Late Show" for the week by 13 percent in 18-49 viewers (764,000 vs. 678,000) and 8 percent in 18-34 viewers (282,000 vs. 261,000).

To date, Jay Leno has ranked #1 in adult 18-49 rating on 61 of 65 nights versus "Late Show" (including ties), since returning as host of "Tonight" on March 1. In total viewers, Jay has ranked #1 on 62 of 65 nights.

For the May sweep, Jay's average 1.452 million adults 18-49 outscored Letterman's 1.229 million; in total viewers, Jay's audience of 4.102 million persons beat Letterman's 3.479 million; and in adults 18-34, Jay's 536,000 topped Letterman’s 436,000. At 12:35 a.m. ET, Jimmy Fallon's 836,000 adults 18-49 for the May sweep topped Ferguson's 761,000; in total viewers, Jimmy's 1.688 million trailed Ferguson's 1.788 million; and in adults 18-34, Jimmy's 364,000 out-delivered Ferguson's 285,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 24-28. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET

NBC "Tonight," 1.0 rating, 4 share

CBS "Late Show," 0.9/4*

ABC "Nightline," 1.1/5*

12:05 a.m. ET

ABC "Kimmel," 0.6/3*

12:35 a.m. ET

NBC "Late Night," 0.6/3

CBS "Late Late Show," 0.5/3

1:35 a.m. ET

NBC "Last Call," 0.3/3*

TOTAL VIEWERS

11:35 p.m. ET

NBC "Tonight," 3.9 million viewers

CBS "Late Show," 3.3 million viewers*

ABC "Nightline," 4.4 million viewers*

12:05 a.m. ET

ABC "Kimmel," 2.1 million viewers*

12:35 a.m. ET

NBC "Late Night," 1.6 million viewers

CBS "Late Late Show," 1.7 million viewers

1:35 a.m. ET

NBC "Last Call," 0.9 million viewers*

* The Monday "Last Call" and Thursday and Friday "Late Shows" were encores. The Wednesday "Nightline" and Wednesday and Friday "Kimmels" were re-titled and excluded from these averages.

MAY SWEEP

ADULTS 18-49

11:35 p.m. ET

NBC "Tonight Show with Jay Leno," 1.1/5

CBS "Late Show," 0.9/4

ABC "Nightline," 1.0/4

12:05 a.m. ET

ABC "Kimmel," 0.5/3

12:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 0.6/4

CBS "Late Late Show," 0.6/3

1:35 a.m. ET

NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m. ET

NBC "Tonight Show with Jay Leno," 4.1 million viewers

CBS "Late Show," 3.5 million viewers

ABC "Nightline," 3.8 million viewers

12:05 a.m. ET

ABC "Kimmel," 1.8 million viewers

12:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 1.7 million viewers

CBS "Late Late Show," 1.8 million viewers

1:35 a.m. ET

NBC "Last Call," 0.9 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET

NBC "Tonight Show with Jay Leno," 1.2/5

CBS "Late Show," 1.0/4

ABC "Nightline," 1.0/4

12:05 a.m. ET

ABC "Kimmel," 0.5/3

12:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 0.6/4

CBS "Late Late Show," 0.6/3

1:35 a.m. ET

NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m. ET

NBC "Tonight Show with Jay Leno," 4.4 million viewers

CBS "Late Show," 3.9 million viewers

ABC "Nightline," 3.8 million viewers

12:05 a.m. ET

ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 1.6 million viewers

CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET

NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 24-28

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.4

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.3

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 0.8 million

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.6 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

 
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