Due to the nature of live programming the ratings for ABC (NBA Finals) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.
|/Share: Adults 18-49||3.9/12||3.2/10||1.5/5||1.4/4||1.2/4||0.5/2|
|Rating/Share: Adults 18-34||4.0/14||3.1/11||0.9/3||1.8/6||1.1/4||0.5/2|
|Total Viewers (million)||10.188||8.503||7.064||3.485||2.733||1.350|
As expected, Game 1 of the Lakers / Celtics NBA Finals flew high above everything else on television Thursday. Against the roundball competition, Fox's was up 7% in the adults 18-49 ratings vs. last week.
With the caveat that all of ABC's numbers are subject to significant revision in the final numbers, the Jimmy Kimmel Live Game Night special drew a 2.5 adults 18-49 rating, and the NBA Countdown pregame show drew a 3.2 adults 18-49 rating. The primetime portion of Game 1 of the Lakers / Celtics NBA Finals drew a 4.5 adults 18-49 rating from 9-11pm. That's up a tenth of a ratings point vs. last year’s Game 1 (Orlando Magic vs. LA Lakers), which posted a 4.4/12 from 9-11p in the Fast Nationals before rising to a 5.4/16 from 9-11:43p in the Finals.
I'd expect us to see updated and more complete ratings information on the game later today.
Fox'sweathered the night far better than the Celtics did. It was up 7% vs. last week's premiere to a 3.2 adults 18-49 rating.
NBC's 100 Questions was also up, 12.5% or a tenth of a ratings point, to a still tiny 0.9 adults 18-49 rating.
The return of Moonlight repeats to broadcast primetime drew a 0.5 adults 18-49 rating, identical to therepeats preceding it.
via NBC press note:
In Late-Night Metered Markets Thursday night:
- In Nielsen's 56 metered markets, household results were: "Thewith Jay Leno," 2.6/6 with an encore telecast; and CBS's " with David Letterman," 2.5/6 with an encore telecast. ABC's " " and "Jimmy Kimmel Live" were delayed by basketball.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 0.9/4 with an encore telecast; and " ," 0.7/3 with an encore telecast. ABC's " " and "Jimmy Kimmel Live" were delayed by basketball.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore telecast) trailed CBS's first-run "Latewith Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore telecast) topped "Late " (0.4/3).
- At 1:35 a.m., "with Carson Daly" averaged a 0.7/3 in metered-market households with an encore telecast and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|8:00||ABC||Jimmy Kimmel Live Game Night||2.5||9||7.636|
|9:00||ABC||NBA Finals Game 1 Boston v. LA||4.1||13||10.603|
|9:30||ABC||NBA Finals Game 1 Boston v. LA||4.4||13||11.412|
|FOX||So You Think You Can Dance||3.6||10||9.160|
|10:00||ABC||NBA Finals Game 1 Boston v. LA||4.7||14||11.466|
|10:30||ABC||NBA Finals Game 1 Boston v. LA||4.6||14||11.193|
|NBC||Parks and Recreation (repeat)||1.2||4||2.546|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.