'

TV Ratings Sunday: NBA Finals And NHL Stanley Cup Finals Both Up From Last Year

Categories: '

Written By

June 7th, 2010


Due to the nature of live programming the ratings for ABC (NBA Finals) and NBC (NHL Stanley Cup Finals) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard ABC NBC FOX CBS Uni
Adults 18-49: rating/Share 4.5/13 1.9/6 1.4/4 1.1/3 0.5/2
Adults 18-34: Rating/Share 4.6/15 1.5/5 1.6/5 0.5/2 0.5/2
Total Viewers (million) 11.086 5.238 3.398 6.554 1.443


While the primetime portions of game 2 of the NBA Finals ratings towered over those of game 5 of the NHL Stanley Cup Finals the hockey game had the bigger increase vs. last season. The primetime portion of the Celtics / Lakers game was up 6% from last year's game 2, and the Blackhawks / Flyers game was up 33%.

The primetime portion of the NBA Finals Game 2 on ABC between the Lakers & Celtics scored a 5.0 adults 18-49 rating from 8-11pm. That was up 6% from the fast affiliate ratings  last year’s Game 2 (Orlando Magic vs. LA Lakers), which posted a 4.7/14 from 8-11p in the Fast Nationals before rising to a 5.8/17 from 8-11:12p in the Finals.

Here is more detail from ABC's press release:

According to Nielsen’s special-ordered program-based “Fast National” ratings, the “NBA Finals on ABC – GM 2” overcame its competitors during primetime, including NBC’s broadcast of the 2010 Stanley Cup Finals, to qualify as Sunday night’s No. 1 TV program in Total Viewers (15.5 million) and across each of the key adult demographics:  A18-34 (6.4 rating), A18-49 (6.3 rating) and A25-54 (6.3 rating).  It was the 2nd straight telecast for the 2009 NBA Finals to stand as the night’s top-rated television program in viewers and key adults.  The Boston Celtics defeated the Los Angeles Lakers by a score of 101-96, tying the best-of-seven series at 1-1

  • ABC’s Game 2 of the 2010 NBA Finals posted solid year-to-year increases in Total Viewers (+1.4 million) and Adults 18-49 (+9%), over the second game of the 2009 Lakers-Orlando Finals (14.1 million & 5.8/17 on 6/7/09).  In viewers and young adults, it was the strongest Game 2 for the NBA Championship Series in 6 years and the second-highest-ever on ABC – since Game 2 of the 2004 series on 6/8/04.  ABC began carriage of the NBA Finals starting in 2003.

The primetime portion of the NHL Stanley Cup Finals Game 5 on NBC between the Blackhawks & Flyers cored a 2.4 adults 18-49 rating from 8-11pm. That was up 33% from the fast affiliate ratings for last year’s Game 5 (Pittsburgh Penguins vs. Detroit Red Wings on Saturday 6/6/09), which posted a 1.6/6 in the Fast Nationals before rising to a 1.8/7 in the Finals.
Prior to the game on ABC, the Jimmy Kimmel Game Night special drew a 2.6 adults 18-49 rating, and the NBA pre-game special drew a 3.4 rating.

Prior to the game on NBC, the Making of The Wizarding World of Harry Potter drew just a 0.7 adults 18-49 rating, and a half hour Dateline NBC drew a 1.2 rating.

In a little watched summer burn off hour, 'Til Death and Sons Of Tucson each drew just a 0.7 adults 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC Jimmy Kimmel Live Game Night 2.6 9 6.804
CBS 60 Minutes 1.3 5 9.747
NBC Making of the Wizarding World of Harry Potter 0.7 3 2.589
FOX Til Death 0.7 3 2.181
7:30 ABC NBA Countdown 3.4 11 8.277
CBS 60 Minutes 1.5 5 10.747
NBC Dateline NBC 1.2 4 3.577
FOX Sons of Tucson 0.7 2 1.945
8:00 ABC NBA Finals Game 2, Celtics v. Lakers 4.0 13 10.031
NBC NHL Stanley Cup Finals Game 5, Blackhawks v. Flyers 1.7 5 4.689
FOX The Simpsons (repeat) 1.6 5 3.784
CBS Medium (repeat) 0.9 3 5.409
8:30 ABC NBA Finals Game 2, Celtics v. Lakers 4.4 13 11.218
NBC NHL Stanley Cup Finals Game 5, Blackhawks v. Flyers 2.3 7 6.237
FOX The Cleveland Show (repeat) 1.6 5 3.602
CBS Medium (repeat) 0.9 3 4.868
9:00 ABC NBA Finals Game 2, Celtics v. Lakers 4.9 13 12.220
NBC NHL Stanley Cup Finals Game 5, Blackhawks v. Flyers 2.1 6 5.736
FOX Family Guy (repeat) 2.0 5 4.659
CBS The Good Wife (repeat) 0.7 2 4.818
9:30 ABC NBA Finals Game 2, Celtics v. Lakers 5.0 13 11.990
NBC NHL Stanley Cup Finals Game 5, Blackhawks v. Flyers 2.6 7 6.914
FOX American Dad (repeat) 1.9 5 4.219
CBS The Good Wife (repeat) 0.7 2 5.080
10:00 ABC NBA Finals Game 2, Celtics v. Lakers 5.6 14 13.278
NBC NHL Stanley Cup Finals Game 5, Blackhawks v. Flyers 2.3 6 5.802
CBS Cold Case (repeat) 1.2 3 5.712
10:30 ABC NBA Finals Game 2, Celtics v. Lakers 6.3 16 14.867
NBC NHL Stanley Cup Finals Game 5, Blackhawks v. Flyers 2.5 6 6.358
CBS Cold Case (repeat) 1.3 3 6.055

-
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
© 2014 Tribune Digital Ventures