via press release:
WE TV’S ORIGINAL SPECIAL “BRIDEZILLAS WHERE ARE THEY NOW?” RANKS AS NETWORK’S BEST PREMIERE EVER AMONG KEY DEMOS AND LEADS NETWORK TO EXPERIENCE BEST NIGHT EVER
NEW YORK, NY – June 8, 2010 – WE tv’s annual “Wedding Week” programming event continues to draw impressive demo deliveries. On Sunday night, June 6, at 8 pm, et/pt, WE tv’s original special, “Bridezillas Where Are They Now?” ranked as the network’s best premiere ever among W18-49 (486,000) and W25-54 (462,000). Overall, WE tv’s Sunday night kick-off to its annual “Wedding Week,” was its best night ever in primetime in terms of household rating (0.9), W18-49 (408,000) and total viewers (822,000).
“Bridezillas Where Are They Now?” is WE tv’s second-highest-ever telecast among total viewers, W18-49, W25-54 and W18-34. The one-hour special garnered a 1.06 HH rating.
The performance reinforces WE tv as a leader in wedding programming and comes on the heels of Sunday night’s success for “Bridezillas” and “My Fair Wedding,” which aired back-to-back following the premiere of “Bridezillas Where Are They Now?”
“Bridezillas Where Are They Now?” is a one-hour original special that catches up with past seasons’ bridezillas to unveil what happened after the cameras stopped rolling.
About WE tv
WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, real-lifestories and entertaining, fresh content that is relevant to key stages of their lives. Available in over 76 million homes, WE tv's programming offers viewers compelling perspectives on women’s lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network’s popular original series include the signature show Bridezillas; critically acclaimed, viewer favorite The Locator (the network's most-watched-series ever), Amazing Wedding Cakes, My Fair Wedding with David Tutera and Raising Sextuplets. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.
WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The network’s newest initiative, WE Volunteer (http://www.wevolunteer.tv), celebrates the idea that one full day – just 24 hours – of community service can make a difference in someone else’s life. The initiative is a call-to-action for women to become more involved in their communities by connecting them with local causes they are passionate about while encouraging them to volunteer.
Source: Nielsen Media Research