Fox Tops 30 Second Ad Cost At $200,008; NBC Lags At $74,000 In Q1 2010

According to a MediaWeek report on a study done by TargetCast, the average cost of a 30 second broadcast television ad in the first quarter of 2010 was $104,051, down 10% from the same period last year (not including the Winter Olympics)

The average cost by broadcast network was:

  • Fox – $200,008
  • ABC, CBS – $94,000
  • NBC – $74,000

more information at MediaWeek

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