According to a MediaWeek report on a study done by TargetCast, the average cost of a 30 second broadcast television ad in the first quarter of 2010 was $104,051, down 10% from the same period last year (not including the Winter Olympics)
The average cost by broadcast network was:
- Fox - $200,008
- ABC, CBS - $94,000
- NBC - $74,000
more information at MediaWeek
