Love to Hate Kate? Kate Gosselin Still Ratings Gold for TLC
Judging from comments over the last year, Kate Gosselin draws more than her fair share of haters. She also draws viewers for TLC. While down from the heyday, Kate is leading the way for TLC and seemingly doing just fine without Jon.
TLC SUMMER BURNS UP THE RATINGS
Premieres Attract 1.2M Plus Total Viewers Led by Kate Plus 8 (3.4M)
TLC’s summer of premieres, dubbed TLC Summer, kicked off on May 27, with a dynamic line-up of new and returning series, each garnering 1.2M total viewers or more.
Kate Plus 8: 6th Birthday Surprise drew 3.4M P2+, followed by Kate Plus 8: Inside Kate’s World(3M), Cake Boss (2.4M), The Little Couple(1.5M), Mall Cops: Mall of America(1.5M), Police Women of Memphis (1.3M) and Toddlers & Tiaras(1.2M).
Premieres airing from 5/27-6/6 have posted double-digit delivery gains vs. the respective time slot premiere average in all key demos.
The return of Kate on Sun, resonated with viewers. Kate Plus 8: 6th Birthday Surprise(9 p.m.) delivered 3.4M P2+, posting triple-digit gains vs. TLC’s 2Q10 to-date time period average in all demos, and ranked #1 among all ad-supported cable (excluding award shows) in P/W 18-49 and 18-34. Kate Plus 8: Inside Kate’s Worlds (10 p.m.) garnered 3M P2+, also posting triple-digit gains vs. TLC’s 2Q10 to-date time period average in all key demos. Both premieres posted double-digit delivery gains vs. the Nov 09 Jon & Kate Plus 8 premieres.
In addition, Kate Plus 8 specials catapulted TLC to rank #4 among broadcast and ad supported cable in W18-34, beating NBC, CBS and CW.