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TV Ratings: Bachelorette Rises; Lie To Me, Good Guys, Persons Unknown Start Slowly

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June 8th, 2010


Scoreboard ABC CBS NBC FOX Uni CW
Adults 18-49: Rating/Share 2.3/7 2.0/6 1.8/5 1.6/5 1.4/4 0.3/1
Adults 18-34: Rating/Share 2.1/7 1.3/4 1.7/5 1.3/4 1.7/5 0.4/1
Total Viewers (million) 6.915 7.618 4.750 5.308 3.587 0.728


ABC's Bachelorette adults 18-49 rating increased 4% on Monday, as the summer premieres of Lie To Me, The Good Guys, and Persons Unknown failed to crack a 2.0 rating in their premiere.

Against the premieres of most of their original competition for summer Monday's, ABC's Bachelorette was up 4% to a 2.6 adults 18-49 rating, while True Beauty was down 5% to a 1.9 rating. On the night, ABC held even vs. last week.

Lie To Me's 1.8 adults 18-49 rating had to have been disappointing to Fox. It's not clear what Fox might have been expecting from The Good Guys. It's 1.4 adults 18-49 rating was down a tenth from it's May 19 "sneak peek". Will the show already have the "loser" label by the time fall arrives?

Last Comic Standing's 2.0 rating was down 17% from its premiere 2 summers ago (5/22/08), but at the risk of violating my own Gunsmoke Rule, that seems about what NBC could have expected. On the other hand, for a scripted show, Persons Unknown's premiere 1.3 adults 18-49 rating was pitiful.

via NBC press note:

In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (3.1/8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.7/7) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.4/4 with an encore) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.9/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC The Bachelorette 2.2 8 7.308
FOX Lie To Me (summer premiere) 1.8 6 5.752
NBC Last Comic Standing (premiere) 1.8 6 4.963
CBS How I Met Your Mother (repeat) 1.6 6 5.379
CW One Tree Hil (repeat) 0.3 1 0.921
8:30 ABC The Bachelorette 2.4 8 7.637
FOX Lie To Me (summer premiere) 1.9 6 6.207
NBC Last Comic Standing (premiere) 1.9 6 4.765
CBS Rules of Engagement (repeat) 1.6 5 5.539
CW One Tree Hil (repeat) 0.3 1 0.834
9:00 ABC The Bachelorette 2.7 8 8.048
CBS Two and a Half Men (repeat) 2.6 8 9.658
NBC Last Comic Standing (premiere) 2.1 6 5.094
FOX The Good Guys (summer premiere) 1.4 4 4.620
CW Gossip Girl (repeat) 0.3 1 0.581
9:30 ABC The Bachelorette 2.9 8 8.561
CBS The Big Bang Theory (repeat) 2.7 7 9.055
NBC Last Comic Standing (premiere) 2.1 6 5.101
FOX The Good Guys (summer premiere) 1.4 4 4.652
CW Gossip Girl (repeat) 0.3 1 0.577
10:00 CBS CSI: Miami (repeat) 1.9 5 8.118
ABC True Beauty 1.9 5 5.231
NBC Persons Unknown (premiere) 1.4 4 4.308
10:30 CBS CSI: Miami (repeat) 1.9 6 7.960
ABC True Beauty 1.8 5 4.708
NBC Persons Unknown (premiere) 1.3 4 4.266

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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