| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Adults 18-49: Rating/Share | 2.3/7 | 2.0/6 | 1.8/5 | 1.6/5 | 1.4/4 | 0.3/1 |
| Adults 18-34: Rating/Share | 2.1/7 | 1.3/4 | 1.7/5 | 1.3/4 | 1.7/5 | 0.4/1 |
| Total Viewers (million) | 6.915 | 7.618 | 4.750 | 5.308 | 3.587 | 0.728 |
ABC's Bachelorette adults 18-49 rating increased 4% on Monday, as the summer premieres of Lie To Me, The Good Guys, and Persons Unknown failed to crack a 2.0 rating in their premiere.
Against the premieres of most of their original competition for summer Monday's, ABC's Bachelorette was up 4% to a 2.6 adults 18-49 rating, while True Beauty was down 5% to a 1.9 rating. On the night, ABC held even vs. last week.
Lie To Me's 1.8 adults 18-49 rating had to have been disappointing to Fox. It's not clear what Fox might have been expecting from The Good Guys. It's 1.4 adults 18-49 rating was down a tenth from it's May 19 "sneak peek". Will the show already have the "loser" label by the time fall arrives?
Last Comic Standing's 2.0 rating was down 17% from its premiere 2 summers ago (5/22/08), but at the risk of violating my own Gunsmoke Rule, that seems about what NBC could have expected. On the other hand, for a scripted show, Persons Unknown's premiere 1.3 adults 18-49 rating was pitiful.
via NBC press note:
In Late-Night Metered Markets Monday night:
- "The Tonight Show with Jay Leno" (3.1/8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.7/7) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.4/4 with an encore) in Nielsen's 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.9/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).
- At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
| Time | Net | Show | 18-49 Rating | 18-49 Share | Viewers Live+SD (million) |
| 8:00 | ABC | The Bachelorette | 2.2 | 8 | 7.308 |
| FOX | Lie To Me (summer premiere) | 1.8 | 6 | 5.752 | |
| NBC | Last Comic Standing (premiere) | 1.8 | 6 | 4.963 | |
| CBS | How I Met Your Mother (repeat) | 1.6 | 6 | 5.379 | |
| CW | One Tree Hil (repeat) | 0.3 | 1 | 0.921 | |
| 8:30 | ABC | The Bachelorette | 2.4 | 8 | 7.637 |
| FOX | Lie To Me (summer premiere) | 1.9 | 6 | 6.207 | |
| NBC | Last Comic Standing (premiere) | 1.9 | 6 | 4.765 | |
| CBS | Rules of Engagement (repeat) | 1.6 | 5 | 5.539 | |
| CW | One Tree Hil (repeat) | 0.3 | 1 | 0.834 | |
| 9:00 | ABC | The Bachelorette | 2.7 | 8 | 8.048 |
| CBS | Two and a Half Men (repeat) | 2.6 | 8 | 9.658 | |
| NBC | Last Comic Standing (premiere) | 2.1 | 6 | 5.094 | |
| FOX | The Good Guys (summer premiere) | 1.4 | 4 | 4.620 | |
| CW | Gossip Girl (repeat) | 0.3 | 1 | 0.581 | |
| 9:30 | ABC | The Bachelorette | 2.9 | 8 | 8.561 |
| CBS | The Big Bang Theory (repeat) | 2.7 | 7 | 9.055 | |
| NBC | Last Comic Standing (premiere) | 2.1 | 6 | 5.101 | |
| FOX | The Good Guys (summer premiere) | 1.4 | 4 | 4.652 | |
| CW | Gossip Girl (repeat) | 0.3 | 1 | 0.577 | |
| 10:00 | CBS | CSI: Miami (repeat) | 1.9 | 5 | 8.118 |
| ABC | True Beauty | 1.9 | 5 | 5.231 | |
| NBC | Persons Unknown (premiere) | 1.4 | 4 | 4.308 | |
| 10:30 | CBS | CSI: Miami (repeat) | 1.9 | 6 | 7.960 |
| ABC | True Beauty | 1.8 | 5 | 4.708 | |
| NBC | Persons Unknown (premiere) | 1.3 | 4 | 4.266 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
damn i was hoping Persons Unknown would do better hopefulyl NBC airs them all though the DVD is set to be released before the series can air all 13 episodes (DVD is out August 14) series should air till september
i loved Persons Unknown
Watching Persons Unknown on Hulu right now. Had no idea it was even a show until I saw it featured on Hulu; pretty good so far.
Lie to Me and Comic's premieres weren't too bad considering it's summer. Not great by any stretch, but still…
Good Guys and Persons Unknown, on the other hand….I wonder what FOX is going to do with that hour on Fridays in the fall. How low do you think NBC will let Persons Unknown go? Will the run the whole thing regardless?
Unless I'm mistaken, I think they already bought all 13 episodes so I don't see them pulling it. At least I hope not because I enjoyed it.
Unless I'm mistaken, I think they already bought all 13 episodes so I don't see them pulling it. At least I hope not because I enjoyed it.
Networks pull shows they've already paid for all the time. Since this is a close-ended 13 episode miniseries, they may let it run its course like CBS did with Harper's Island (granted, that was on Saturday).
We attempted to watch Good Guys last night. It was shockingly bad. It felt like we were watching a rerun of an 80s show, sort of like the reruns of McMillan and Wife they are now running again. Everything just seeemed a bit 'off' and old. And please, enough about the Firebird. That is a Rockford running storyline. Couldn't the writers come up with anything new
I was hoping Persons Unknown would do alright. I enjoyed the show.
Persons Unknown will run all the way through. It cost NBC virtually nothing and, heck, a 1.4 for a summer 10pm slot isn't *that* much lower than shows like Mercy and Trauma were getting in the fall/spring.
You're assuming it will stay at a 1.4. My thought is that if it is premiering that low, it could easily drop below a 1.0 before the end of its run.
Well, it was pretty much what I had expected for Lie to Me. Not good but not bad either. Good Guys, however… wow.
LtM needs to get back to what it was in season 1, pre-Shawn Ryan. This season has been pretty dark so far and I think it moved from the original premise a little bit; plus, that FBI guy is totally unnecessary IMO. Let's see how they do in September…
i doubt it, it held most of its audience in the 2nd half hour and has pretty good reviews / reception i dont think it'll go below 1.2
Someone can correct me if I'm wrong, but I want to say that “I'm a Celebrity…” hovered around a 1.0-1.2 during its final couple of weeks last summer and NBC didn't pull that off early.
“The Good Guys” results are really even more pitiful than “Person's Unknown” if only because FOX had some hope that TGG would perform well in the summer. But even after a special preview and multiple reairings it didn't. Now we'll have to live through more “Matt Nix succeeds better on cable than on broadcast.” I'd argue the characters in Burn Notice are for more likable/interesting, and that it has nothing to do with broadcast or cable, but that's just a personal opinion.
Given how they handled it, NBC seemingly always expected “Persons' Unknown” to perform pitifully and it lived up to expectations.
Yeah, but this is summer – where all shows slated for a burn-off rarely go above 1.0. I don't think they really care about the ratings since the series has already been shot and it doesn't cost them anything to air it all the way to the end.
I didn't even know Persons Unknown was premiering until late yesterday evening. It's not the type of show I'd usually be in to–while I enjoy suspense, I'm not a fan of Lost-like epics that drag on long after interest in the question at hand has waned– but the events in the episode were well-paced, and threw out just enough questions to entice me. I'll make a note to tune in again next week.
As far as its ratings go, was it heavily promoted? I vaguely remember hearing about it maybe three or four weeks ago, and not a peep since then. But I don't watch NBC, so that could be the reason. In any case, I think word of mouth (good or bad) will determine its success from here on out. I've seen it mentioned that shows like this have a history of failing, so people may have been reluctant to tune in when there's a possibility it could disappoint. It could attract the post-Lost set if it gets positive reviews going forward.
I think @maskedscheduler and the Fox scheduling department needs to seriously rethink their strategy of having a preview episode of a new show one night, a repeat of the same episode on another random night, yet another repeat on yet another random night….and then expect it to be able to hold an audience. That hurt HT and now it's choking TGG.
I know they did some similar things with Glee, but all of the pilot repeats didn't happen until after a few months had passed after they aired Glee after AI last season and some buzz started to build during the summer.
Prepare for my “Is Good Guys Already A Fall Albatross” post later today!
I don't think there was anything intrinsically wrong with that strategy, other than the show. I'd argue it “worked” for Glee, because Glee found an audience that wanted to watch it, and it didn't “work” for Good Guys, because it didn't find the audience.
Given the general reaction, I'm not sure it would have made any difference for Good Guys.