USA Continues To Reign At #1 As The Summer Officially Begins

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:


BURN NOTICE & ROYAL PAINS Return to Dominate

NEW YORK, NEW YORK – June 8, 2010 – USA was #1 across the board this week, taking the top spot in cable’s primetime among P25-54 (1.46 million, +71% over #2 TNT), P18-49 (1.31 million, +45% over #2 TBS), P18-34 (576,000, +8% over #2 MTV), total viewers (3.51 million, +75% over #2 Disney Channel), and households (2.69 million, + 78% over #2 FOX News Channel).  USA also earned the top coverage rating in basic cable prime this week with a 2.70, more than a full rating point (+1.17) over the 2nd rated FOX News Channel.

In a week of big competitive events and premieres, USA placed half of the week’s top ten P25-54 entertainment telecasts, including the top three, and four of the top ten among P18-49 with the season premieres of BURN NOTICE and ROYAL PAINS, WWE MONDAY NIGHT RAW and cable’s top acquired series, NCIS.

  • BURN NOTICE and ROYAL PAINS were hot right out of the gate, with BURN NOTICE delivering its best season premiere numbers ever for P25-54 (2.93 million), P18-49 (2.58 million), and total viewers (6.62 million) and ROYAL PAINS outpacing last summer’s series premiere across the board in P25-54 (2.64 million), P18-49 (2.36 million), P18-34 (1.11 million), and total viewers (5.84 million).
  • BURN NOTICE was the top scripted telecast in all of television Thursday night, broadcast or cable, in delivering P18-49, P18-34, M18-34, M18-49, or M25-54.
  • ROYAL PAINS delivered more total viewers P2+ and P18-34 than the 2nd season premiere of any prior USA Original series.
  • IN PLAIN SIGHT hit season highs this week for P25-54 (1.45 million) and P18-49 (1.24 million) while getting the second best numbers this season to date among P18-34 (437,000) and total viewers (3.48 million).  P25-54 and P18-49 grew by over 30% from the last new episode and enjoyed double-digit margins over the average of prior episodes this season to date for these demos as well as for P18-34.
  • More households (2.50 million) were tuned to LAW & ORDER: CRIMINAL INTENT Tuesday night than to anything else on cable.  CI was the top scripted telecast in the night’s prime among P25-54 (1.31 million), P18-49 (1.11 million), and total viewers (3.08 million).

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

blog comments powered by Disqus