“Pretty Little Liars” Stands as ABC Family’s No. 1 Series Launch on Record Across Target Demos

Categories: Network TV Press Releases

Written By

June 9th, 2010

via press release:

Pretty Little Liars” Stands as ABC Family’s No. 1 Series Launch on Record Across Target 18-34 and 12-34 Demos, Teens and Female Teens, and No. 2 Behind “Secret Life” in Key 18-49 Demos

Is Cable’s No. 1 Series Debut of the 2009/10 Season in Females 12-34,

Beating MTV’s “Teen Mom” and “Hard Times of RJ Berger

Ranks as Tuesday’s No. 1 TV Show in Female Teens and
Tops All of Cable in Core 12-34 Demos and Teens

Easily Ranks as Cable’s No. 1 Program in the Hour
Across All Key Demos, and No. 2 in Total Viewers

Posts ABC Family’s Best Tuesday 8 O’clock Numbers in Nearly Two Years
Across Key 18-34 and 12-34 Demos, Teens and Female Teens

Delivers Double-to-Triple Digit Percent Increases
Over Year-Ago Time Period Averages in All Target Demos

ABCFamily.com Draws Over Half a Million Unique Visitors,
Marking Its Highest Trafficked Day Ever

Pretty Little Liars” (8:00-9:00 p.m.)

ABC Family’s newest original series, “Pretty Little Liars” launched as the net’s No. 1 series debut ever in Adults 18-34 (837,000), Women 18-34 (657,000), Viewers 12-34 (1.7 million), Females 12-34 (1.5 million), Teens (904,000) and Female Teens (853,000). Moreover, “Pretty Little Liars” stood as the net’s second-most-watched series premiere on record in target 18-49 demos, behind only “Secret Life’s” debut (7/01/08): Adults 18-49 (1.1 million) and Women 18-49 (854,000).

Impressively, “Pretty Little Liarsnow stands as cable’s No. 1 original series debut of the 2009/10 season in Females 12-34, topping MTV’s “Teen Mom” and “Hard Times of RJ Berger” in the key demo.

  • On Tuesday, “Pretty Little Liars” claimed the No. 1 show on TV in Female Teens, topping the season finale of FOX’s “Glee.”
  • Versus all cable programs Tuesday night, “Pretty Little Liars” ranked No. 1 in key 12-34 demos and Teens, and also ranked as the No. 1 scripted show in both Women 18-34 and Women 18-49.
  • “Pretty Little Liars” was easily cable’s No. 1 program in the hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens, and No. 2 with Total Viewers (2.5 million), behind only “The O’Reilly Factor.”
  • “Pretty Little Liars” generated ABC Family’s best deliveries in the hour since “Secret Life” premiered in the timeslot in July 2008 in Adults 18-34, Women 18-34, Viewers 12-34, Females 12-34, Teens and Female Teens.
  • “Pretty Little Liars” catapulted over year-ago time period levels (6/09/09), jumping by 67% in Total Viewers (2.5 million vs. 1.5 million), by 132% in Adults 18-34 (837,000 vs. 361,000), by 55% in Adults 18-49 (1.1 million vs. 732,000), by 247% in Viewers 12-34 (1.7 million vs. 502,000) and by 541% in Teens (904,000 vs. 141,000).
  • Between Monday’s season premiere of “Secret Life” and Tuesday’s debut of “Pretty Little Liars,” ABCFamily.com drew in over half a million unique visitors to the site yesterday, marking its highest trafficked day ever.

Source: Nielsen Media Research, National Ratings, 6/8/10, Live + SD. 2009/10 season=9/28/09-6/8/10. Year-Ago: 6/09/09. ABC Family: Nov. ’01- to date.

 
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