via press release:
TELEMUNDO’S “DONDE ESTA ELISA” WAS #1 SPANISH-LANGUAGE PROGRAM AT 10PM THREE OF THE PAST FIVE WEEKNIGHTS
MIAMI – June 9, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the NTI results for the past week’s episodes of the novela “Donde Esta Elisa” today. The novela has beaten all Spanish-Language broadcast networks in ratings on three of the past five weeknights.
“Donde Esta Elisa” was the #1 Spanish-language broadcast program at 10pm on Wednesday, June 2 among Adults 18-34, Women 18-49, Women 18-34, and Men 18-34. The novela set a new record that night with a series-best 1,229,000 Adults 18-49 viewers and 2 million total viewers (Persons 2+).“Donde Esta Elisa” also beat ABC's “Happy Town” head-to-head among all key demographics.
The novela was the #1 Spanish-language broadcast program at 10pm for the second consecutive night on Thursday, June 3, beating all Spanish-Language broadcast programming across every key demographic, including Adults 18-49, Adults 18-34, total viewers (Persons 2+), Women 18-49, Women 18-34, Men 18-49, Men 18-34 and Households.
“Donde Esta Elisa” was the #1 Spanish-language broadcast program at 10pm on Monday, June 7 among Adults 18-49, beating Univision’s “Cristina” by 9% and Telefutura’s “Munecas de La Mafia” by 42% as well as all programs on all other Spanish-Language Broadcast networks.
Locally, “Donde Esta Elisa” continues to out-perform the competition. The novela is the highest-rated program in New York among Adults 18-49, Adults 18-34, Women 18-49, Women 18-34, Men 18-49 and 18-34 across all Spanish stations. “Donde Esta Elisa” has out-performed Telefutura in the 10pm hour June to-date in Los Angeles among Adults 18-34, Women 18-34 and Women 18-49. In Miami, the novela is the #1 program among regularly scheduled shows in total viewers across all stations in the market, regardless of language. Additionally, “Donde Esta Elisa” is the highest rated Spanish-language program in Chicago among Adults 18-49 in its time period and in Houston, the program is out-performing Univision’s 10pm programming rotation in the Adults 18-34 demographic by 13%.
Source: NTI, Live + Same Day, 6/2/10, 6/3/10, 6/7/10; NSI Live + SD; June sweep (6/3/10-6/8/10)