NBA Digital Enjoys Multi-Platform Success on Sunday, June 6 Through NBA TV/NBA.com June 07, 2010
via press release:
NBA Digital Enjoys Multi-Platform Success on Sunday, June 6 Through NBA TV/NBA.com
June 07, 2010
With Game 2 of The Finals in the books, NBA.com continues to deliver strong year-over-year growth. Sunday, the site managed 2.1 million unique visitors for its Game 2 coverage of the Lakers/Celtics series, an increase of +20% vs. last year’s Game 2 coverage of the Lakers/Magic series. The site also served over 25.1 million page views (+24%) and 4.7 million video streams (+82%).
NBA TV delivered a full day of The Finals coverage on Sunday highlighted by live on-site pregame and postgame shows featuring Matt Winer, Kevin McHale and Chris Webber, who were joined by Hall of Famer Kareem Abdul-Jabbar. The Finals Game 3 coverage continues in Boston on Tuesday at 7 p.m. (ET) with Winer and McHale joined by TNT analysts Kenny Smith and Charles Barkley.
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile,NBADLEAGUE.com, and WNBA.com.
Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS ,TNT and truTV, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Men’s Basketball Tournament, professional golf, PGATOUR.COM and PGA.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.
Source: Turner Sports & Entertainment Digital Research based on data from Omniture SiteCatalyst. Periods: 6/7/09 vs. 6/6/10 (NBA).