Game 4 of Lakers/Celtics Is Most-Watched NBA Finals Game in 2 Years; Through 4 Games, Best Finals in 6 Years

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via press release:

June 11, 2010

Quick Take for Thursday, June 10, 2010

(Based on National Live + Same Day Program Ratings)

With Coverage of the 2010 NBA Finals, ABC Leads Thursday by

Wide Margins for the 2nd Straight Week in Viewers and Adults 18-49

ABC Posts its Biggest Summer Thursday Results in Nearly 5 Years

For the 4th Straight Broadcast of the Series, the “NBA Finals on ABC”

Finishes as the No. 1 TV Program with Viewers and All Key Adult Demos

“JKL Game Night” Specials Continue to Outperform Last Year

And Produce Broad Exposure for the ABC Late-Night Talker

Game 4 Stands as the Most-Watched for Any NBA Finals Game in 2 Years

The NBA Finals Generates its Best Results in 6 Years,

Registering the Second-Strongest-Ever Numbers on ABC

Thursday Night (8:00-11:00 p.m.)

With coverage of the 2010 NBA Finals Game 4 (Celtics-Lakers), ABC took full control of Thursday night for the 2nd week in a row, beating its nearest competitors during prime by 3.0 million viewers (11.3 million vs. 8.3 million – CBS) and by 110% in Adults 18-49 (4.4/15 vs. 2.1/7 – Fox). In fact it was the Network’s 4th consecutive primetime victory with coverage of the 2010 NBA Finals.

  • In Total Viewers and Adults 18-49, ABC marked its top summer Thursday in nearly 5 years – since 9/8/05.

“Jimmy Kimmel Live Game Night 4” (Various Time Periods)

For the 4th broadcast in a row, “JKL Game Night” increased its overall audience year to year. On average, ABC’s 2010 “JKL Game Night” specials are up by 9% in Total Viewers (3.7 million vs. 3.4 million) and by 9% in Adults 18-49 (1.2/5 vs. 1.1/4) over the first four telecasts last year, delivering its best numbers in its 3 years on the air.

  • The “Game Night” specials continue to produce broad exposure for “Jimmy Kimmel Live,” doubling its results in viewers (+131% – 3.7 million vs. 1.6 million) and young adults (+140% – 1.2/5 vs. 0.5/3) over its late-night 2009-10 TV Season averages.

“NBA Finals on ABC – GM 4” (9:03 – 11:50 p.m., ET)

The “NBA Finals on ABC – GM 4” outdelivered its primetime competitors to stand as Thursday’s
No. 1 TV program in Total Viewers
(16.4 million) and across each of the key Adult demos: A18-34 (6.4/22), A18-49 (6.6/21) and A25-54 (6.9/18). It was the 4th consecutive broadcast for the 2010 NBA Finals to finish as the No. 1 TV show of the night in viewers and key adults. The Boston Celtics defeated the LA Lakers by a score of 96-89, tying the best-of-seven series at 2-2.

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