UPDATED TV Ratings Thursday: NBA Finals Game 4 Up 8% In Adults 18-49 From Last Year
Due to the nature of live programming the ratings for ABC (NBA Finals) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.
The NBA Finals Game 4 went the Celtics way and, of course, the Thursday ratings went ABC’s way, but the game’s primetime adults 18-49 ratings were down slightly from Game 4 last season.
Repeating the caveat that these fast affiliate ratings are subject to substantial revision in the final numbers for live events like sports and that these ratings include only the primetime portion of the NBA game.
The primetime portion (9-11p) of Game 4 of the NBA Finals between the Los Angeles Lakers and the Boston Celtics scored a 4.7 adults 18-49 rating, down 2% vs. last year’s Game 4 (LA Lakers vs. Orlando Magic), which posted a 4.8 rating from 9-11p in the Fast Nationals before rising to a 6.4/20 from 9:02p-12:23a in the Finals.
Update: The final ratings for the game are in, and it was adjusted upwards to a 6.6 adults 18-49 rating for the entire period of the game, which is 8% above the final ratings for the comparable game last season.
Earlier in the evening, Jimmy Kimmel Live Game Night’s 3.1 adults 18-49 rating was up 7% from Tuesday’s show, but the NBA Countdown pre game show’s 3.0 adults 18-49 rating was down 14% from Tuesday.
Fox’s “Meet the Top 11” non-competition episode of So You Think You Can Dance tallied a 2.5 adults 18-49 rating, down 22% from last week’s regular competition episode.
NBC’s 100 Questions continued to inhabit the lower reaches of the TV ratings world. It’s 0.8 adults 18-49 rating was down 11% from last week.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|8:00||ABC||Jimmy Kimmel Live Game Night||3.1||11||8.895|
|CW||The Vampire Diaries (repeat)||0.5||2||1.494|
|CW||The Vampire Diaries (repeat)||0.5||2||1.338|
|9:00||ABC||NBA Finals Game 4 Boston v. LA||3.9||12||9.997|
|FOX||So You Think You Can Dance||2.5||8||6.648|
|NBC||The Office (repeat)||1.3||4||2.798|
|9:30||ABC||NBA Finals Game 4 Boston v. LA||4.7||14||11.859|
|FOX||So You Think You Can Dance||2.5||7||6.621|
|NBC||30 Rock (repeat)||1.2||4||2.752|
|10:00||ABC||NBA Finals Game 4 Boston v. LA||4.6||14||11.500|
|CBS||The Mentalist (repeat)||1.7||5||8.970|
|NBC||The Office (repeat)||1.3||4||2.706|
|10:30||ABC||NBA Finals Game 4 Boston v. LA||5.7||17||13.485|
|CBS||The Mentalist (repeat)||1.6||5||8.874|
|NBC||Parks and Recreation (repeat)||1.0||3||2.267|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.