TV Viewing At Home Continues To Increase, Despite Silly Memes To The Contrary
Silly memes to the contrary, the viewing of television in the home continues to slowly increase, up 1.3% over the past year.
TV still remains the preferred screen of choice: viewers watched 2 more hours of TV per month in the first quarter of 2010 compared to the same period a year prior (158:25 vs. 156:24). They are also continuing to simultaneously use the Internet while watching TV, with the average time spent doing both activities up 9.8% to 3 hours and 41 minutes.
Here is a breakdown of hours spent per month on TV watching, DVR (timeshifted) TV watching, internet video viewing and mobile phone video viewing;
It’s worthwhile to note that while TV viewing overall continues to slowly increase, the portion of TV viewing during primetime on broadcast networks has been in decline for more than 25 years as TV viewers migrate to ad supported cable networks.