Univision Averages 1.7m Viewers To ESPN2?s 424k For FIFA World Cup Kick-Off Celebration Concert

Categories: 2010 FIFA World Cup TV Ratings,TV Sports Ratings & News

Written By

June 12th, 2010

via press note:

Univision averaged 1.74 million viewers for Thursday's live FIFA World Cup Kick-Off Celebration Concert broadcast , which was four times ESPN2's average  of  423,885. Univision also held substantial leads over ESPN2 in all TV demo groups (see table below).

Note that ESPN2 is available in 99.5 Million HH (87% of the U.S.), while Univision is in 91.6 million (80%, of total U.S. HH).

Univision vs. ESPN2

FIFA World Cup™ Kick-Off Celebration Concert

June 10, 2010, 2-5pm ET

Average Audience

DEMOS UNIVISION ESPN2 UNI Advantage
Difference X More Viewers
TOTAL HHLDS 1,145,203 320,571 +824,632 Nearly 4X  more viewers
Total Viewers 2+ 1,737,378 423,885 +1,313,493 4X more viewers
Adults 18-49 880,780 297,092 +583,688 Nearly 3X more viewers
Adults 18-34 507,143 212,926 +294,217 2X more viewers
Adults 25-54 772,121 226,526 +545,595 3X more viewers
Females 18-49 513,725 123,484 +390,241 4X more viewers
Females 18-34 301,315 90,111 +211,204 3X more viewers
Females 25-54 469,043 109,692 +359,351 4X more viewers
Males 18-34 205,828 122,815 +83,013 Nearly 2X more viewers
Males 18-49 367,055 173,608 +193,447 2X more viewers
Males 25-54 303,078 116,834 +186,244 Nearly 3X more viewers
Teens 12-17 137,239 28,365 +108,874 Nearly 5X more viewers

Source: The Nielsen Company NPM Fast Nationals, Live +SD, 6/10/10,  Thursday 1:55-5:12PM EST.  Reach based on 6+ minute qualifier.

 
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