via press note:
Univision averaged 1.74 million viewers for Thursday’s live FIFA World Cup Kick-Off Celebration Concert broadcast , which was four times ESPN2‘s average of 423,885. Univision also held substantial leads over ESPN2 in all TV demo groups (see table below).
Note that ESPN2 is available in 99.5 Million HH (87% of the U.S.), while Univision is in 91.6 million (80%, of total U.S. HH).
Univision vs. ESPN2
FIFA World Cup™ Kick-Off Celebration Concert
June 10, 2010, 2-5pm ET
|Difference||X More Viewers|
|TOTAL HHLDS||1,145,203||320,571||+824,632||Nearly 4X more viewers|
|Total Viewers 2+||1,737,378||423,885||+1,313,493||4X more viewers|
|Adults 18-49||880,780||297,092||+583,688||Nearly 3X more viewers|
|Adults 18-34||507,143||212,926||+294,217||2X more viewers|
|Adults 25-54||772,121||226,526||+545,595||3X more viewers|
|Females 18-49||513,725||123,484||+390,241||4X more viewers|
|Females 18-34||301,315||90,111||+211,204||3X more viewers|
|Females 25-54||469,043||109,692||+359,351||4X more viewers|
|Males 18-34||205,828||122,815||+83,013||Nearly 2X more viewers|
|Males 18-49||367,055||173,608||+193,447||2X more viewers|
|Males 25-54||303,078||116,834||+186,244||Nearly 3X more viewers|
|Teens 12-17||137,239||28,365||+108,874||Nearly 5X more viewers|
Source: The Nielsen Company NPM Fast Nationals, Live +SD, 6/10/10, Thursday 1:55-5:12PM EST. Reach based on 6+ minute qualifier.