Record Breaking 2010 FIFA World Cup Opening Day On Univision

Categories: 2010 FIFA World Cup TV Ratings,Network TV Press Releases,TV Sports Ratings & News

Written By

June 13th, 2010


via press release:

RECORD BREAKING 2010 FIFA WORLD CUP™ ON UNIVISION NETWORK FOR OPENING DAY

Univision’s Broadcast of Opening Match (Mexico vs. South Africa) Delivers 5.4 million Total Viewers 2+ vs. ESPN’s 2.6 million; Network’s Most-Watched Opening Day Match Ever

Nearly Doubles 2006 FIFA World Cup™ Opening Day Audience

Univision Stations #1 in Key Markets with Opening Day Coverage

UnivisionFutbol.com’s Free Live Streaming Delivers Record-Breaking Results



MIAMI, FL, JUNE 13, 2010 – Univision Communications Inc., the leading Spanish-language media company in the United States announced today that an average audience of 4.0 million (3,997,520) Total Viewers 2+ tuned in to watch its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa™ on the Opening Day, nearly doubling audiences from the first day of the 2006 FIFA World Cup™. The opening game alone, between Mexico and South Africa, attracted 5.4 million (5,398,318) Total Viewers 2+ and 3.2 million (3,246,139) viewers among the all important demo of Adults 18-49, beating English-language network ESPN by significant margins (Nielsen’s NPM Fast National ratings).

Mexico vs. South Africa Opening Match

Friday, June 11, 2010 – 9:30am-12:09pm

Demos UNIVISION

9:30A-12:09P

ESPN

9:25A-12:01P

UNI % Advantage
Persons 2+ 5,398,318 2,599,387 +108%
Adults 18-49 3,246,139 1,617,731 +101%
Adults 18-34 1,933,681 924,359 +109%
Persons 12-34 2,392,016 1,106,242 +116%

Additional Network Highlights

  • Univision’s live telecast of the Uruguay vs. France match also scored an impressive 2.5 million among Total Viewers 2+ (2,541,788) making it the 2ndmost-watched opening day match in the history of the network, second only to the Mexico versus South Africa match earlier in the day.
  • According to Nielsen’s NPM Fast National Ratings, the first two games averaged 4.0   million (3,997,520) Total Viewers 2+, nearly 2.0 million more than the average of the first two games of the 2006 FIFA World Cup™ tournament in Germany, or nearly 2 times the audience.
  • For the day, Univision’s combined coverage of the two matches easily beat ESPN’s average for the day.

Univision vs. ESPN

Mexico vs. South Africa & Uruguay vs. France

Combined Average Audience

Demos UNIVISION ESPN UNI % Advantage
Persons 2+ 3,997,520 2,660,318 +50%
Adults 18-49 2,310,118 1,643,898 +41%
Adults 18-34 1,374,065 936,714 +47%
Persons 12-34 1,716,861 1,164,764 +47%

Source: The Nielsen Company NPM, 6/11/10 Fast Nationals, Live+SD

Additional Local Highlights

Univision’s 2010 FIFA World Cup™ opening game between Mexico and South Africa on Friday was the #1 program of the day, regardless of language, in the following markets:

  • Among Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento
  • Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
  • Among Persons 12-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

Versus the first day of coverage of the 2006 FIFA World Cup™, Friday’s opening day coverage of the 2010 FIFA World Cup™ on Univision out-delivered in the following markets, regardless of language:

  • Among Total Viewers 2+ in Los Angeles (+129%), New York (+21%), Dallas (+88%), Chicago (+122%) and San Francisco (+213%)
  • Among Adults 18-49 in Los Angeles (+103%), New York (+31%), Dallas (+58%), Chicago (+300%) and San Francisco (+175%)
  • Among Adults 18-34 in Los Angeles (+219%), New York (+54%), Dallas (+55%), Chicago (+400%) and San Francisco (+180%)
  • Among Persons 12-34 in Los Angeles (+247%), New York (+73%), Dallas (+57%), Chicago (+100%) and San Francisco (+267%)

*2006 vs. 2010 comparison not available for Miami, Houston, Phoenix or Sacramento

Univision’s coverage of the 2010 FIFA World Cup™ opening game between Mexico and South Africa far out-delivered ESPN’s coverage of the same game:

  • Among Total Viewers 2+ in Los Angeles (+545%), New York (+90%), Miami (+100%), Houston (+218%), Dallas (+344%), Chicago (+117%), Phoenix (+167%), San Francisco (+131%) and Sacramento (+120%)
  • Among Adults 18-49 in Los Angeles (+547%), New York (+71%), Miami (+52%), Houston (+237%), Dallas (+267%), Chicago (+83%), Phoenix (+324%), San Francisco (+113%) and Sacramento (+90%)
  • Among Adults 18-34 in Los Angeles (+845%), New York (+10%), Miami (+14%), Houston (+500%), Dallas (+271%), Chicago (+33%), Phoenix (+331%), San Francisco (+107%) and Sacramento (+132%)
  • Among Persons 12-34 in Los Angeles (+810%), New York (+50%), Miami (+35%), Houston (+367%), Dallas (+220%), Chicago (+26%), Phoenix (+309%), San Francisco (+178%) and Sacramento (+139%)

Univision’s combined coverage of the two matches between Mexico and South Africa and Uruguay and France far out-delivered ESPN’s coverage of the same games:

  • Among Total Viewers 2+ in Los Angeles (+300%), New York (+31%), Miami (+110%), Houston (+156%), Dallas (+173%), Chicago (+82%), Phoenix (+85%), San Francisco (+67%) and Sacramento (+85%)
  • Among Adults 18-49 in Los Angeles (+307%), New York (+24%), Miami (+36%), Houston (+178%), Dallas (+114%), Chicago (+50%), Phoenix (+78%), San Francisco (+43%) and Sacramento (+50%)
  • Among Adults 18-34 in Los Angeles (+415%), Houston (+314%), Dallas (+113%), Phoenix (+200%), San Francisco (+50%) and Sacramento (+67%)
  • Among Persons 12-34 in Los Angeles (+436%), New York (+12%), Miami (+12%), Houston (+250%), Dallas (+94%), Chicago (+11%), Phoenix (+107%), San Francisco (+91%) and Sacramento (+88%)

Source:  The Nielsen Company, NSI ratings (6/11/10), live game across time zones, highest rated game based on 01/01/2010-06/10/2010 soccer game program averages and time period average for 6/11/10 games.  Live+SD data.

Additional UnivisionFutbol.com Highlights

The free live streaming on www.UnivisionFutbol.com delivered record traffic:

  • South Africa vs. Mexico and Uruguay vs. France matches, were streamed across 283,000 unique media players1
  • These matches also drove over 16 million US and Puerto Rico page views across the Univision Interactive Media platform, including online, mobile and mobile apps2
  • Soccer Application climbed to the #2 position among free sports apps in Apple’s App Store 3

1 Conviva Pulse reporting, Univision Live-Streaming, June 11th 2010

2 NetGravity Segmentation Variable Reports, Quattro Wireless; July Systems, June 11th 2010

3Apple App Store, June 11th 2010

Highlights of FIFA World Cup ™ Kick-Off Celebration Concert

Univision’s Broadcast of Star-Studded FIFA World Cup™ Kick-Off Celebration Concert (6/10/2010; 2-5pm ET):

  • · Reached an impressive 5.3 million Total Viewers 2+, who tuned in to all or some part of the daytime broadcast. The network significantly out-delivered ESPN2’s average audience for the broadcast of the same event across all key demographics:

Univision vs. ESPN2

FIFA World Cup™ Kick-Off Celebration Concert

June 10, 2010, 2-5pm ET

Average Audience

DEMOS UNIVISION ESPN2 UNI Advantage
Difference X More Viewers
TOTAL HHLDS 1,145,203 320,571 +824,632 Nearly 4X  more viewers
Total Viewers 2+ 1,737,378 423,885 +1,313,493 4X more viewers
Adults 18-49 880,780 297,092 +583,688 Nearly 3X more viewers
Adults 18-34 507,143 212,926 +294,217 2X more viewers
Adults 25-54 772,121 226,526 +545,595 3X more viewers
Teens 12-17 137,239 28,365 +108,874 Nearly 5X more viewers

Source: The Nielsen Company NPM Fast Nationals, Live +SD, 6/10/10, Thursday 1:55-5:12PM EST.  Reach based on 6+ minute qualifier.

Additionally, the kickoff concert was streamed live and for free on www.UnivisionFutbol.com to US and Puerto Rico fans, on over 60,000 unique media players.  All World Cup matches will be streamed live on UnivisionFutbol.com.

Source:  Conviva Pulse reporting, Univision Live-Streaming, June 10th 2010

About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™

Univision Networks

Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand –with nearly 900 hours of coverage. The network’s World Cup announcer team which include Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre-, half-time and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.

Univision.com

Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and is offering live streaming of all games on www.UnivisionFutbol.com. Fans have access to real time game stats and minute-by-minute commentary.  Live coverage of the tournament also includes interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.

Univision Móvil

Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is providing the latest news, game calendars and more on theUnivisionFutbol.com mobile website. Live mobile streaming of the matches is accessible to Verizon Wireless V CAST subscribers where available.

Univision Fútbol App

Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africa along with detailed stats and game results.  It can be downloaded at http://bit.ly/UnivisionFutbolApp for the iPhone, iPod Touch, iPad and is also available for Blackberry and Android.

Univision On Demand

Univision On Demand is making the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors are offering the games in HD as well).

A complete schedule of Univision’s World Cup coverage is available for download at www.UnivisionFutbol.com

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

 
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