Readers of the site know that broadcast primetime shows are sold to advertisers based on their adults 18-49 ratings. Something that only daytime TV fans may know is that daytime soaps are sold to advertisers based on women 18-49 ratings.
How would those daytime shows stack up to broadcast primetime shows in the more generic adults 18-49 ratings?
Errol Lewis at Soap Opera News has a post with the adults 18-49 ratings for the top 10 daytime shows in a recent week. Topping the list, The Young and The Restless drew a 1.1 adults 18-49 rating. That’s about what popular broadcast primetime repeats do on a Saturday night, and better than the median CW scripted primetime show did in new episodes last season. The #10 show on the list, As The World Turns, averaged a 0.5 adults 18-49 rating.
Here’s the top 3 shows in Errol’s chart, for the rest visit Soap Opera News
Week of May 31, 2010 vs Week of June 1, 2009
Rating / Share
|Percent (%) Change
18-49 Percent (%) Change
|1||Young and Restless||1.1/8||NC||1,481,000||-2%|
|2||Price is Right II||0.8/6||-11%||1,100,000||-9%|