via press release:
I DIE! SEASON THREE OF BRAVO'S "THE
NEW YORK, NY - June 14, 2010- Bravo's "The " returns for a third season, taking celebrity fashion to a whole new level. Tune in to catch the incredible star power behind Zoe's styling business, with appearances from Gwen Stefani, Demi Moore, Sims, and Johnny Weir, to name a few. Season three premieres Tuesday, August 3 at 11pm ET/PT.
This season, Zoe parts ways with longtime employee Taylor Jacobson and welcomes a new member to Team Zoe. With the tumultuous loss of Jacobson, the team must restructure, and Brad Goreski is elevated from Styling Associate to the newly created role of Style Director. The pressure of being Zoe's right hand man is intense, but with the gift of gaining clients' confidence, a ready laugh at the most intense moments, and a stylish new look, Goreski seems to be finding his groove. Zoe's devoted husband Rodger Berman stepped in last season to help the team, but he has now fully assumed the position of Zoe's business partner and President of Rachel Zoe, Inc.
As Rachel Zoe's business continues to expand - from a thriving clothing line with QVC and a high-end jewelry collection, to a massive social media following on her website and Twitter account – Zoe's dream of becoming a household name has turned into a reality. Though she is hotter than ever, Zoe still struggles to maintain balance amidst the chaos of her packed schedule. In the third installment of this captivating series, Team Zoe hurtles forward at a whirlwind pace creating red carpet moments, attending fashion week in New York and Milan, and responding to the pressing needs of their celebrity clientele.
The series' sophomore season was its highest rated yet, averaging 740,000 adults 18-49 and 1.01 million total viewers, up 25 percent and 32 percent respectively from season one. "The" is produced by Original Media for Bravo. Charlie Corwin, Jamie Patricof and Rachel Zoe are executive producers.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.