USA vs. England World Cup Match Averages 4.1 Million Viewers on Univision; 2nd Day Coverage Averages 2.5 Million

Categories: 2010 FIFA World Cup TV Ratings,Network TV Press Releases,TV Sports Ratings & News

Written By

June 14th, 2010

via press release:

OVER 2.5 MILLION VIEWERS TUNE IN TO UNIVISION FOR RECORD-BREAKING SECOND DAY OF 2010 FIFA WORLD CUP™ COVERAGE

Network Currently Pacing Ahead of 2006 FIFA World Cup™ Tournament, Delivering Almost 50% Growth in Every Key Demo

USA vs. England Match Becomes Second Most-Watched USA FIFA World Cup™ Game in Network’s History, Averaging 4.1 Million Total Viewers 2+

Univision Stations Out-Deliver ESPN and ABC During First Two Days of 2010 FIFA World Cup™ Coverage in Key Markets Across the Nation

UnivisionFutbol.com Delivers Record-Breaking Results


MIAMI, FL, JUNE 14, 2010 – Univision Communications Inc., the leading Spanish-language media company in the United States, delivered a record-breaking second day of 2010 FIFA World Cup™ coverage, averaging 2.6 million Total Viewers 2+ (2,562,389), 1.6 million Adults 18-49 (1,556,104), and 870,000 Adults 18-34 (870,253) who tuned in to the network for its unprecedented coverage of the quadrennial tournament throughout the day on Saturday (6/12/10).

To date, Univision is averaging 3.2 million Total Viewers 2+ (3,161,801), 1.3 million Persons 12-34 (1,322,343), 1.9 million Adults 18-49 (1,871,034), and 1.1 million Adults 18-34 (1,080,680), making it the network’s highest delivery to date ahead of the 2006 tournament by +49%, +50%, +40%, and +49% in each demo respectively.

The highly-anticipated match between USA and England registered impressive audience levels for the network, averaging 4.1 million Total Viewers 2+ (4,109,961), 2.5 million Adults 18-49 (2,484,133), 1.7 million Persons 12-34 (1,719,019) and 1.4 million Adults 18-34 (1,396,404) becoming the network’s second highest-rated USA FIFA World Cup™ match ever (behind only USA vs. Mexico in 2002; Jun. 16, 2002).

Additional Network Highlights

  • The match between Argentina and Nigeria also delivered impressive levels for the network, averaging 3.4 million Total Viewers 2+ (3,360,462), 1.4 million Persons 12-34 (1,386,494) 2.1 million Adults 18-49 (2,078,714) and 1.2 million Adults 18-34 (1,187,920)
  • Univision’s broadcast of the match between South Korea and Greece averaged 1.0 million Total Viewers 2+ (962,096) and over half a million Adults 18-49 (580,284)

Source: The Nielsen Company NPM, 6/11-6/12/10 Fast Nationals, Live +SD

Local Market Highlights

Univision Stations vs. ESPN/ABC - World Cup Delivery Days 1 and 2:

  • Regardless of language, the first two days of the 2010 FIFA World Cup™ coverage on Univision stations out-delivered coverage of the same games on ESPN and ABC in the following markets:

o   Among Total Viewers 2+ in Los Angeles (+80%), Miami (+39%), Houston (+65%) and Dallas (+11%)

o   Among Adults 18-49 in Los Angeles (+73%), Houston (+88%) and Dallas (+4%)

o   Among Adults 18-34 in Los Angeles (+140%), Houston (+206%) Dallas (+17%) and Phoenix (+37%)

o   Among Persons 12-34 in Los Angeles (+121%), Houston (+156%), Phoenix (+10%) and San Francisco (+4%)

  • Regardless of language, Univision’s coverage of the 2010 FIFA World Cup™ Game 4 (Argentina vs. Nigeria) out-delivered ESPN’s coverage of the same game:

o   Among Total Viewers 2+ in Los Angeles (+106%), Miami (+69%), Houston (+100%), Dallas (+21%), San Francisco (+39%) and Sacramento (+36%)

o   Among Adults 18-49 in Los Angeles (+118%), Miami (+20%), Houston (+150%), Dallas (+44%) and San Francisco (+14%)

o   Among Adults 18-34 in Los Angeles (+174%), Houston (+338%), Dallas (+300%), Chicago (+36%), Phoenix (+33%), San Francisco (+91%) and Sacramento (+78%)

o   Among Persons 12-34 in Los Angeles (+188%), Houston (+254%), Dallas (+82%), Chicago (+27%), Phoenix (+30%), San Francisco (+112%) and Sacramento (+71%)

2010 vs. 2006 FIFA World Cup ™ Growth:

  • After the first two days of the 2010 FIFA World Cup™ coverage, viewership on Univision stations is out-pacing that of the first two days in the 2006 games in the following markets:

o   Among Total Viewers 2+ in Los Angeles (+64%), New York (+6%), Dallas (+50%), Chicago (+30%) and San Francisco (+133%)

o   Among Adults 18-49 in Los Angeles (+50%), New York (+22%), Dallas (+26%), Chicago (+70%) and San Francisco (+100%)

o   Among Adults 18-34 in Los Angeles (+100%), New York (+22%), Dallas (+29%), Chicago (+55%) and San Francisco (+113%)

o   Among Persons 12-34 in Los Angeles (+110%), New York (+25%), Dallas (+26%), Chicago (+15%) and San Francisco (+138%)

*2006 vs. 2010 comparison not available for Miami, Houston, Phoenix or Sacramento

Source:  The Nielsen Company, NSI ratings (6/11/10 and 6/12/10), live game across time zones, Live+SD.

UnivisionFutbol.com Highlights

UnivisionFutbol.com has delivered record-breaking traffic since the beginning of the tournament, including millions of visits and almost thirty million page views in the US and Puerto Rico across the Univision Interactive Media platform, including online, mobile and mobile apps.1 The site has had free live streaming of all the matches in the US and Puerto Rico, across 283,000 unique media players on opening day and across 141,000 unique media players during Saturday’s matches.2 Since the Univision Fútbol App launched, there have been over 290,000 downloads. 3

1 NetGravity Segmentation Variable Reports, Quattro Wireless; July Systems, June 11-12th 2010

2 Conviva Pulse reporting, Univision Live-Streaming, June 11-12th 2010

3 July Systems, Blackberry App World, Google Android Market through June 14th 2010

About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™

Univision Networks

Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network’s World Cup announcer team which include Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre-, halftime and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.

Univision.com

Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and is offering live streaming of all games on www.UnivisionFutbol.com. Fans have access to real time game stats and minute-by-minute commentary.  Live coverage of the tournament also includes interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.

Univision Móvil

Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is providing the latest news, game calendars and more on the UnivisionFutbol.com mobile website. Live mobile streaming of the matches is accessible to Verizon Wireless V CAST subscribers where available.

Univision Fútbol App

Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africa along with detailed stats and game results.  It can be downloaded at http://bit.ly/UnivisionFutbolApp for the iPhone, iPod Touch, iPad and is also available for Blackberry and Android.

Univision On Demand

Univision On Demand is making the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors are offering the games in HD as well).

A complete schedule of Univision’s World Cup coverage is available for download at www.UnivisionFutbol.com

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

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