ESPN's initial World Cup viewership is up 80% on average vs. 2006. While some of the matches (like USA/England) will be carried on ABC broadcast, I should have the viewership for each week's matches carried on ESPN sometime on Tuesday during the tournament.
Here are the ratings for the first six matches carried on ESPN through Sunday, June 13.
Update: The original viewership numbers in the table were entirely wrong based on my error. They have been corrected.
|World Cup Match||Net||Day||Time||Avg. Viewers (Live+SD (000))|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
All times Eastern time zone.