Turner Ratings Including Unnatural History, Adventure Time, NASCAR, Are We There Yet? & More

Categories: Network TV Press Releases

Written By

June 15th, 2010

via press release:

Adult Swim
Adult Swim once again ranked #1 among all basic cable networks for total day delivery of targeted young adult demos, including adults 18-34 (464,000), adults 18-24 (258,000), men 18-34 (278,000) and men 18-24 (153,000).
For the second week of June 2010, Adult Swim telecasts—including Family GuyRobot Chicken and The Boondocks—accounted for 14 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

Cartoon Network
Across the second week of June 2010, Cartoon Network posted significant total day delivery gains among key kids demos vs. the prior four week average, according to preliminary data from Nielsen Media Research.  Across the week, total day delivery among kids 6-11 (405,000) grew by 25%, kids 2-11 delivery (617,000) grew by 18% and kids 9-14 delivery (298,000) grew by 26%.  Prime time delivery for the week also showed growth among all kids demos, with average kids 6-11 delivery (496,000) improving by 6%, kids 2-11 delivery (703,000) improving by 1% and kids 9-14 delivery (352,000) improving by 4%.

Compared to the same time period last year, Sunday’s total day delivery performance, which included the premiere of Unnatural History (8 p.m.) also earned double-digit gains across all key kids demos—kids 6-11 average delivery (416,000) increased by 15%, kids 2-11 delivery (599,000) increased by 11%, and kids 9-14 delivery (317,000) grew by 12%.  Unnatural History itself earned both delivery (334,000) and ratings (2.7) gains among boys 6-11 vs. the prior four weeks.  The live-action scripted mystery series also broadened the network’s reach with kids 9-14, earning 31% delivery growth among kids 9-14 and 51% delivery growth among boys 9-14.

Monday night’s presentation of the hit animated series Adventure Time (8 p.m.) continued to earn powerful double-digit delivery gains among all kids demos.  Compared to the 2009 time period, kids 6-11 delivery (815,000) grew by 46%, kids 2-11 delivery (1,076,000) grew by 27% and kids 9-14 delivery (576,000) grew by 59%.  Similarly, boys 6-11 delivery (556,000) grew by 38%, boys 2-11 delivery (717,000) grew by 21% and boys 9-14 delivery (435,000) grew by 72%.

Friday night’s animated action-adventure line-up of original series also propelled across-the-board growth 7 – 10 p.m. among key kids demos.  Ben 10: Ultimate Alien (8 p.m.) charted 30% delivery increases among kids 6-11 (535,000) and 64% delivery increases among kids 2-11 (837,000).  Boys 6-11 delivery (452,000) grew by 25% and boys 2-11 delivery (644,000) grew by 49%.  Generator Rex (8:30 p.m.) also charted significant gains, with kids 6-11 delivery (569,000) improving by 18% and kids 2-11 delivery (797,000) improving by 19%.  Likewise, boys 6-11 delivery (493,000) increased by 26% and boys 2-11 delivery (653,000) improved by 20%.

TNT
The weekend premiere of the blockbuster movie Transformers and the NASCAR Sprint Cup coverage from Michigan led TNT to rank as ad-supported cable’s #1 network in total day among adults 25-54 (673,000).

The Saturday 8 p.m. telecast of Transformers topped the charts as ad-supported cable’s #1 movie of the week, with more than 3.8 million viewers, 2 million adults 18-49 and 2.2 million adults 25-54.  The Sunday 8 p.m. also performed extremely well, coming as the week’s #2 movie telecast with 3.7 million viewers, 2 million adults 18-49 and 2.1 million adults 25-54.

TBS
TBS’s sitcom lineup continued to dominate the competition, leading the network to a first-place ad-supported cable finish for the week in primetime delivery of adults 18-34 (529,000).

The Wednesday 9:30 p.m. episode of Are We There Yet? ranked as ad-supported cable’s #1 sitcom telecast for the week among total viewers (2.8 million); adults 18-34 (726,000); and adults 18-49 (1.6 million).

New episodes of Tyler Perry’s Meet the Browns and House of Payne joined with Are We There Yet? to give TBS the top five sitcom telecasts for the week among total viewers, the top four among adults 18-34 and the top seven among adults 18-49.

truTV
truTV continued its success with young men, ranking among ad-supported cable’s Top 10 networks for the week in primetime delivery of men 18-49 (251,000).

Several of truTV’s original series landed among cable’s Top 5 entertainment programs in their respective timeslots:

Operation Repo (Monday, 9:30 p.m.):  adults 18-49 (891,000) and men 18-49 (584,000).

The Smoking Gun Presents: World’s Dumbest… (Thursday, 9 p.m.):  adults 18-49 (759,000) and men 18-49 (4193,000).

It Only Hurts When I Laugh (Thursday, 10 p.m.):  adults 18-49 (711,000).

 
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