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TV Ratings Monday: Lie To Me, Last Comic, True Beauty Rise; Good Guys, Persons Fall

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June 15th, 2010


Scoreboard ABC CBS Uni FOX NBC CW
Adults 18-49: Rating/Share 2.3/7 1.9/6 1.6/5 1.6/5 1.5/5 0.3/1
Adults 18-34: Rating/Share 2.0/7 1.2/4 1.7/6 1.3/4 1.5/5 0.3/1
Total Viewers (million) 7.373 7.482 3.951 5.420 3.904 0.705


ABC owned another Monday, as the combination of The Bachelorette and True Beauty topped the adults 18-49 averages for the night.

ABC's Monday night adults 18-49 ratings were even vs. last week overall with The Bachelorette's 2.6 rating the same as last week, and True Beauty's 1.9 rating up a tenth (6%). Worth noting that a Big Bang Theory repeat matched The Bachelorette's 2.6 rating.

Fox's Lie To Me may be finding its summer audience, it was up 11% vs. last week to a 2.0 adults 18-49 rating. On the other hand, The Good Guys looks like its becoming an albatross for the Fall schedule, falling a tenth of a point (7%) to a 1.3 rating.

NBC's Last Comic Standing was up a tenth of a point (5%) to a 2.1 adults 18-49 rating. Those results have to cheer NBC. Conventional wisdom was that NBC had little faith in Persons Unknown, and the ratings seem to bear that out. It fell 14% to just a 1.2 adults 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC The Bachelorette 2.1 7 7.469
FOX Lie To Me 2.0 7 6.473
CBS How I Met Your Mother (repeat) 1.7 6 5.519
NBC Last Comic Standing (repeat) 1.2 4 3.640
CW 90210 (repeat) 0.3 1 0.870
8:30 ABC The Bachelorette 2.5 8 8.014
FOX Lie To Me 2.0 6 6.487
CBS Rules of Engagement (repeat) 1.8 6 6.063
NBC Last Comic Standing (repeat) 1.3 4 3.330
CW 90210 (repeat) 0.3 1 0.739
9:00 ABC The Bachelorette 2.8 8 8.677
CBS Two and a Half Men (repeat) 2.4 7 9.201
NBC Last Comic Standing 2.2 6 4.726
FOX The Good Guys 1.3 4 4.465
CW Gossip Girl (repeat) 0.2 1 0.660
9:30 ABC The Bachelorette 2.9 8 9.187
CBS The Big Bang Theory (repeat) 2.6 7 8.823
NBC Last Comic Standing 2.1 6 4.829
FOX The Good Guys 1.3 4 4.255
CW Gossip Girl (repeat) 0.2 1 0.552
10:00 ABC True Beauty 2.0 6 5.832
CBS CSI: Miami (repeat) 1.6 5 7.607
NBC Persons Unknown 1.3 4 3.689
10:30 ABC True Beauty 1.8 5 5.062
CBS CSI: Miami (repeat) 1.5 5 7.681
NBC Persons Unknown 1.1 3 3.209

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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