ABC Family’s “Pretty Little Liars” Bucks the Trend, Retaining 100% of its Premiere Audience

Categories: 1-Featured,Network TV Press Releases

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June 16th, 2010

via press release:

On the Heels of Last Week’s Record Setting Debut, ABC Family’s  “Pretty Little Liars” Bucks the Trend, Retaining 100% of its  Premiere Audience in Viewers and Adults 18-49

Second Episode of “Pretty Little Liars” Builds on Last Week’s Series Debut in Women 18-49

Ranks as Tuesday’s No. 1 TV Show in Female Teens, and No. 2 in Teens and Females 12-34, Behind Only ABC’s NBA Finals

Claims the Night’s Top Scripted Cable Program in Key Women Demos

Tops All of Cable in the 8 O’clock Hour Across All Key Demos

Pretty Little Liars” (8:00-9:00 p.m.)

On the heels of last week’s record setting debut, ABC Family’s hit original series Pretty Little Liars bucked the trend, retaining 100% of its premiere audience in Total Viewers (2.5 million) and Adults 18-49 (1.1 million), and ranked a dominant No. 1 in its time slot versus all cable in the Adult demo, surpassing runner-up “Law & Order: SVU” on USA by 12% (984,000).

  • Pretty Little Liarsbuilt on its debut in Women 18-49 (869,000 vs. 854,000) and placed a solid No. 1 in the hour, easily outpacing its nearest cable competitor, USA, by 21% (716,000).
  • On Tuesday, “Pretty Little Liars” claimed the No. 1 show on TV in Female Teens (747,000/6.2 rating) and the No. 2 show in Teens (864,000/3.5 rating) and Females 12-34 (1.3 million/2.9 rating), behind only the NBA Finals on ABC.

  • Furthermore, “Pretty Little Liars” qualified as the night’s No. 1 scripted cable program in Women 18-34 (567,000/1.7 rating) and Women 18-49 (869,000/1.3 rating).
  • “Pretty Little Liars” was easily cable’s No. 1 program in the hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens.

ABC Family’s “Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.

Source: Nielsen Media Research (National Ratings, Live + SD, 6/15/10).

 
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