via press release:
On the Heels of Last Week’s Record Setting Debut, ABC Family’s “Pretty Little Liars” Bucks the Trend, Retaining 100% of its Premiere Audience in Viewers and Adults 18-49
Second Episode of “Pretty Little Liars” Builds on Last Week’s Series Debut in Women 18-49
Ranks as Tuesday’s No. 1 TV Show in Female Teens, and No. 2 in Teens and Females 12-34, Behind Only ABC’s NBA Finals
Claims the Night’s Top Scripted Cable Program in Key Women Demos
Tops All of Cable in the 8 O’clock Hour Across All Key Demos
“Pretty Little Liars” (8:00-9:00 p.m.)
On the heels of last week’s record setting debut, ABC Family’s hit original series “Pretty Little Liars” bucked the trend, retaining 100% of its premiere audience in Total Viewers (2.5 million) and Adults 18-49 (1.1 million), and ranked a dominant No. 1 in its time slot versus all cable in the Adult demo, surpassing runner-up “Law & Order: SVU” on USA by 12% (984,000).
- “Pretty Little Liars” built on its debut in Women 18-49 (869,000 vs. 854,000) and placed a solid No. 1 in the hour, easily outpacing its nearest cable competitor, USA, by 21% (716,000).
- On Tuesday, “Pretty Little Liars” claimed the No. 1 show on TV in Female Teens (747,000/6.2 rating) and the No. 2 show in Teens (864,000/3.5 rating) and Females 12-34 (1.3 million/2.9 rating), behind only the NBA Finals on ABC.
- Furthermore, “Pretty Little Liars” qualified as the night’s No. 1 scripted cable program in Women 18-34 (567,000/1.7 rating) and Women 18-49 (869,000/1.3 rating).
- “Pretty Little Liars” was easily cable’s No. 1 program in the hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens.
ABC Family’s “Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.
Source: Nielsen Media Research (National Ratings, Live + SD, 6/15/10).