via press release:
On the Heels of Last Week’s Record Setting Debut, ABC Family’s “Pretty Little Liars” Bucks the Trend, Retaining 100% of its Premiere Audience in Viewers and Adults 18-49
Second Episode of “Pretty Little Liars” Builds on Last Week’s Series Debut in Women 18-49
Ranks as Tuesday’s No. 1 TV Show in Female Teens, and No. 2 in Teens and Females 12-34, Behind Only ABC’s NBA Finals
Claims the Night’s Top Scripted Cable Program in Key Women Demos
Tops All of Cable in the 8 O’clock Hour Across All Key Demos
“Pretty Little Liars” (8:00-9:00 p.m.)
On the heels of last week’s record setting debut, ABC Family’s hit original series “Pretty Little Liars” bucked the trend, retaining 100% of its premiere audience in Total Viewers (2.5 million) and Adults 18-49 (1.1 million), and ranked a dominant No. 1 in its time slot versus all cable in the Adult demo, surpassing runner-up “Law & Order: SVU” on USA by 12% (984,000).
- “Pretty Little Liars” built on its debut in Women 18-49 (869,000 vs. 854,000) and placed a solid No. 1 in the hour, easily outpacing its nearest cable competitor, USA, by 21% (716,000).
- On Tuesday, “Pretty Little Liars” claimed the No. 1 show on TV in Female Teens (747,000/6.2 rating) and the No. 2 show in Teens (864,000/3.5 rating) and Females 12-34 (1.3 million/2.9 rating), behind only the NBA Finals on ABC.
- Furthermore, “Pretty Little Liars” qualified as the night’s No. 1 scripted cable program in Women 18-34 (567,000/1.7 rating) and Women 18-49 (869,000/1.3 rating).
- “Pretty Little Liars” was easily cable’s No. 1 program in the hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens.
ABC Family’s “Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.
Source: Nielsen Media Research (National Ratings, Live + SD, 6/15/10).
I think its safe to say this will turn out to be like Secret Life, growing throughout the summer. ABC Family is jumping for joy right now.
This is gonna be a hit. This show is doing very well!
This show is great. I'm glad it's doing well for ABC Family.
Love the 1st episode, will watch part 2 tonight or over the weekend. Lucy Hale..yummy.
Wow! Great news for ABC Family!
i think it will be a hit too.. people probably tuned into the second episode because the first one was left on a cliffhanger and they wanted to see how it was resolved. if it keeps it's audience again next week I wouldn't be surprised if ABC Family decides to renew it.
I just watched the premiere. It started pretty slow, not enough Laura Leighton but it picked up about half way through the episode. I kinda liked it.
I'm mostly glad for Holly Marie Combs. I'm definitely not the show's desired demo, but I'm glad that she's back on a successful project 4 years and one failed pilot later.
It really good. I wanted to give it a shot, and i liked the first episode, saw the second one just now on Hulu, and i think ill stick with the current season til it finishes. So far so good!
It really good. I wanted to give it a shot, and i liked the first episode, saw the second one just now on Hulu, and i think ill stick with the current season til it finishes. So far so good!
It really good. I wanted to give it a shot, and i liked the first episode, saw the second one just now on Hulu, and i think ill stick with the current season til it finishes. So far so good!
It really good. I wanted to give it a shot, and i liked the first episode, saw the second one just now on Hulu, and i think ill stick with the current season til it finishes. So far so good!
How weirdly did this show skew? Total viewership and adults 18-49 were steady, but the show was down in almost every other key demographic. Did word of mouth really hook an older crowd?
I'm not surprise this show is base from a book series. it has a built in audience already.
Down women 12-34, up women 35-49, up male teens, down men 18-49. That's odd.
I hate to admit, and its a total surprise to me, but I like this show. its nothing super special, but it keeps me interested. Im def, sticking with it. even though it can be cheesy sometimes
Poor CW
lol you're so right. This show is just like what they keep failing to achieve in their endeavors to appeal to the young teen girls demos. Oh well, they're digging their own grave with that crap anyway. At least they came out with LUX and the VD wasn't horrible like I'd expected it to be, and it has great ratings for the CW lol
Actually, OFFICIALLY what they go after are women 18-34 and, say, Gossip Girl usually gets mid-2's to about 3, while this show got a 1.7 there. So…not the same.
The season finale for Gossip Girl & One Tree Hill
One Tree Hill
- 2.015 million viewers
- 1.3/2 HH
- 1.0/3 A18-49
- 1.3/4 A18-34
- 1.9/6 W18-34
Gossip Girl
- 1.959 million viewers
- 1.3/2 HH
- 1.1/3 A18-49
- 1.5/4 A18-34
- 2.1/6 W18-34
Pretty Little Liars (8pm)
- 2.476 million viewers
- 1.6/3 HH
- 0.9/3 A18-49
- 1.7/6 W18-34
- 3.5/14 T12-17
I think PLL has the potential to improve in the women 18-34 demo since it retained all of it's audience from the pilot. I wouldn't be surprised if it grows in total viewers and demo over the summer similar to the Secret Life. Ultimately beating Gossip Girl.