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TV Ratings Tuesday: Of Course, NBA Finals Game 6 Dominates

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June 16th, 2010

Due to the nature of live programming the ratings for ABC (NBA Finals) and NBC, CBS and Fox (Presidential speech 8-8:19pm) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard ABC FOX NBC CBS Uni CW
Adults 18-49: Rating/Share 4.8/14 2.6/8 2.0/6 1.5/5 1.4/4 0.3/1
Adults 18-34: Rating/Share 4.9/16 2.3/7 1.6/5 0.8/3 1.5/5 0.3/1
Total Viewers (million) 12.613 5.933 6.695 8.454 3.550 0.750


Of course, Game 6 of the NBA Finals between the Celtics and Lakers dominated the night's ratings. The game's preliminary primetime adults 18-49 ratings were identical to Sunday's Game 5.

A reminder that with the live Presidential address + the NBA Game, these fast affiliate results for all the networks but the CW are subject to significant revision in the final numbers (which I will post when I see them today), so I will omit most past comparisons today.

Game 6 of the NBA Finals scored a 5.4 adults 18-49 rating from 9-11pm. That's identical to the primetime (8-11p) fast affiliate rating from this season's Game 5 on Sunday.

Click here for the final ratings for Tuesday's original shows.

via ABC press release:

The “NBA Finals on ABC – GM 6” overshadowed original network competition during prime,including NBC’s “America’s Got Talent” Fox’s 2-hour “Hell’s Kitchen,” to stand as Tuesday’s definitive No. 1 TV program in Total Viewers (18.0 million) and across each of the key adult demographics:  A18-34 (7.3/24), A18-49 (7.1/21) and A25-54 (7.2/20).  It was the 6th consecutive broadcast for the 2010 NBA Finals to finish as the No. 1 TV show of the evening in viewers and key adults.  In a lopsided victory, the LA Lakers defeated the Boston Celtics by a score of 89-67, forcing a decisive Game 7 on ABC Thursday night (6/17/10).  It’s just the 3rd time in the last 22 years for The Finals to go to a Game 7.

  • Despite the one-sided nature of the contest, as the Lakers led by substantial margins throughout the game, it was ABC’s highest-rated-ever Game 6 in the eight years of broadcasting the NBA Finals (starting in 2003) in Total Viewers and Adults 18-49.  Additionally, it was the top-rated telecast for any NBA Finals game in 6 years among Adults 18-34 (7.3/24) and Teens 12-17 (5.6/20) – since the series-ending fifth game of the 2004 Pistons-Lakers NBA Finals on 6/15/04.
  • On average, the 2010 NBA Finals continues to attract the championship series’ strongest numbers in 6 years (since 2004), its 2nd-highest-ever on ABC in both Total Viewers (16.4 million) and Adults 18-49 (6.6/20). Versus the 5-game 2009 Lakers-Magic series, The Finals on ABC is up year to year by 2.1 million viewers and by 12% in Adults 18-49 (14.3 million and 5.9/17).

Fox's 2 hour Hell's Kitchen scored a 2.8 adults 18-49 rating.

The one hour combined Presidential Address / Losing It With Jillian notched a 1.4 adults 18-49 rating for NBC. America's Got Talent drew a 2.9 adults 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC President / Jimmy Kimmel Live Game Night 3.4 12 10.776
FOX President / Hell's Kitchen 2.0 7 4.845
CBS President / NCIS (repeat) 1.6 5 7.944
NBC President / Losing It With Jillian 1.4 5 5.436
CW One Tree Hill (repeat) 0.3 1 0.967
8:30 ABC NBA Countdown pre-game 3.4 11 9.159
FOX Hell's Kitchen 2.7 9 5.727
CBS NCIS (repeat) 1.7 5 9.759
NBC Losing It With Jillian 1.4 4 4.424
CW One Tree Hill (repeat) 0.2 1 0.728
9:00 ABC NBA Finals Game 6: Lakers v. Celtics 4.8 14 12.757
FOX Hell's Kitchen 2.9 9 6.228
NBC America's Got Talent 2.6 8 9.226
CBS NCIS:LA (repeat) 1.8 5 9.799
CW Life Unexpected (repeat) 0.3 1 0.658
9:30 ABC NBA Finals Game 6: Lakers v. Celtics 5.7 16 14.516
NBC America's Got Talent 3.2 9 11.397
FOX Hell's Kitchen 2.9 8 6.259
CBS NCIS:LA (repeat) 1.7 5 8.993
CW Life Unexpected (repeat) 0.3 1 0.646
10:00 ABC NBA Finals Game 6: Lakers v. Celtics 5.5 15 14.054
NBC Last Comic Standing (repeat) 1.9 5 5.312
CBS The Good Wife (repeat) 1.4 4 8.009
10:30 ABC NBA Finals Game 6: Lakers v. Celtics 5.7 17 14.414
NBC Last Comic Standing (repeat) 1.6 5 4.373
CBS The Good Wife (repeat) 1.0 3 6.221

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You can see TV ratings from other recent Overnight ratings reports here.
Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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