For comparative purposes, TV Land's best performance last week was repeats of Everybody Loves Raymond with many episodes in the 1.0 million - 1.2 million range. On average TV Land averaged around 800,000 viewers in primetime. Impressive numbers for the premiere...
Update: the 10:30pm encore drew an additional 2.4 million viewers.
TV LAND’S FIRST ORIGINAL SITCOM “” SCORCHES IN THE RATINGS, MARKING HIGHEST RATED AND MOST WATCHED TELECAST EVER IN NETWORK HISTORY
Nearly 5 Million Total Viewers Tune In To The Series Premiere
Sitcom Posts 1.9 Rating Among Network’s Target Audience Of Adults 25-54
And 2.4 Rating Among Women 25-54
New York, New York, June 17, 2010 – TV Land’s critically-acclaimed first original sitcom “,” got off to an extraordinary start for its premiere (Wednesday, June 16th at 10 p.m ET/PT), making network history as the highest rated and most watched telecast ever, according to Nielsen Fast National data. “ ” broke network records and attracted nearly 5 million total viewers and gave the network stellar, significant triple digit gains across all demos for the night.
Starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, “” posted a 1.9 and 2.0 million viewers among the network’s target Adults 25-54 audience. TV Land averaged 4.75 million total viewers. Among Women 25-54, TV Land scored a 2.4/1.3 million. Among Adults 18-49, TV Land posted 1.5/1.6 million.
TVLand.com also experienced record-breaking traffic, attracting 287,000 unique visitors, making it the most-visited day in site history. There were 117,000 visitors alone to the “” show pages, in addition to thousands of fans interacting with the show on Facebook.
Filmed in front of a live studio audience, “Hot in Cleveland” is executive produced by Emmy® Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy® Award-winning Suzanne Martin (“Frasier,” “Ellen”) serving as executive producer, show runner and writer.
“Hot in Cleveland” revolves around three fabulous best friends from LA – novelist Melanie Moretti (Bertinelli), eye-browto the stars Joy Scroggs (Leeves) and former soap star Victoria Chase (Malick) – who find their lives changed forever when their plane, headed for Paris, makes an unexpected landing. When the friends discover that they are hot in Cleveland, they decide to stay. Starting over, they rent a house that happens to come with a very feisty caretaker (White).
Please log onto www.tvlandpress.com for up-to-the-minute information, press releases and photos.
TV Land and all related logos and titles are trademarks of Viacom International Inc.
About TV Land PRIME and TV Land
TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in 98 million U.S. homes.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.
# # #