Betty White Lightning Strikes! "Hot In Cleveland" Draws Nearly 5 Million; Breaks Records

Categories: Cable TV,Featured,Network TV Press Releases

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June 17th, 2010

For comparative purposes, TV Land's best performance last week was repeats of Everybody Loves Raymond with many episodes in the 1.0 million - 1.2 million range. On average TV Land averaged around 800,000 viewers in primetime.   Impressive numbers for the premiere...

Update:  the 10:30pm encore drew an additional 2.4 million viewers.

TV LAND’S FIRST ORIGINAL SITCOM “Hot In Cleveland” SCORCHES IN THE RATINGS, MARKING HIGHEST RATED AND MOST WATCHED TELECAST EVER IN NETWORK HISTORY

Nearly 5 Million Total Viewers Tune In To The Series Premiere

Sitcom Posts 1.9 Rating Among Network’s Target Audience Of Adults 25-54

And 2.4 Rating Among Women 25-54

New York, New York, June 17, 2010 – TV Land’s critically-acclaimed first original sitcom “Hot In Cleveland,” got off to an extraordinary start for its premiere (Wednesday, June 16th at 10 p.m ET/PT), making network history as the highest rated and most watched telecast ever, according to Nielsen Fast National data. “Hot In Cleveland” broke network records and attracted nearly 5 million total viewers and gave the network stellar, significant triple digit gains across all demos for the night.

Starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, “Hot In Cleveland” posted a 1.9 rating and 2.0 million viewers among the network’s target Adults 25-54 audience. TV Land averaged 4.75 million total viewers. Among Women 25-54, TV Land scored a 2.4/1.3 million. Among Adults 18-49, TV Land posted 1.5/1.6 million.

TVLand.com also experienced record-breaking traffic, attracting 287,000 unique visitors, making it the most-visited day in site history. There were 117,000 visitors alone to the “Hot In Cleveland” show pages, in addition to thousands of fans interacting with the show on Facebook.

Filmed in front of a live studio audience, “Hot in Cleveland” is executive produced by Emmy® Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy® Award-winning Suzanne Martin (“Frasier,” “Ellen”) serving as executive producer, show runner and writer.

“Hot in Cleveland” revolves around three fabulous best friends from LA – novelist Melanie Moretti (Bertinelli), eye-brow Archer to the stars Joy Scroggs (Leeves) and former soap star Victoria Chase (Malick) – who find their lives changed forever when their plane, headed for Paris, makes an unexpected landing.  When the friends discover that they are hot in Cleveland, they decide to stay.  Starting over, they rent a house that happens to come with a very feisty caretaker (White).

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