Nielsen Busts the Cord-Cutting Myth

There’s a growing belief that TV “cord cutting” – when consumers reduce the amount of time they watch TV or drop their digital TV subscriptions altogether and move to viewing video online – is gaining traction. But that myth was busted today at Nielsen’s Consumer 360 conference, where Howard Shimmel, Senior Vice President, Client Insights, and Jon Gibs, Vice President, Media Analytics for Nielsen, presented research and insights that indicated that cord cutting to date has been limited to very specific demographic segments.

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