Crazy Numbers: $500,000 – $1 Million Wanted For Ads In Final Oprah Winfrey Show

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

According to ad buyers, CBS Television Distribution (CTD) has been seeking big price hikes in the upfront market for commercials in The Oprah Winfrey Show, and is looking for “crazy numbers” for spots in her final episode in September 2011–several times the $100,000 per 30 seconds some advertisers already pay.

Numbers ranging from $500,000 up to $1 million are being bandied about on the advertising grapevine for spots on the final broadcast.

via Broadcasting & Cable.

blog comments powered by Disqus