Gulf Oil Spill Drives Record Traffic To MSNBC.com, CNBC.com

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MSNBC.com […] delivered a record 154 million total video streams in May, a healthy surge a 59 percent versus last year. That up tick in video usage occurred as many users logged on to view news clips tracking the oil spill in the Gulf of Mexico as well as numerous Today show videos and the new daily recap show Today in 2 Minutes.

Meanwhile, CNBC.com reached an audience zenith in May as well; per comScore, the site attracted over six million unique visitors for the first time who generated 326 million page views, also a record. Those figures are miles from just a few years ago, when CNBC.com struggled to reach 1.5 million unique users (according to Nielsen Online).

via Mediaweek

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