2010 NBA Playoffs Viewership Up 5% vs. Last Season

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A seven-game NBA Finals more than made up for several sweeps in the second round and consistent declines in the Conference Finals.

The 2010 NBA Playoffs averaged a 3.6 U.S. rating and 5.7 million viewers across ABC, ESPN/ESPN2 and TNT, up 3% in ratings and 5% in viewership from last year (3.5, 5.4 mil), and up 9% and 16%, respectively, from 2008 (3.3, 4.9 mil).

lots more, including a nifty game by game chart at Sports Media Watch

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