'America's Got Talent' Leads NBC's Primetime Week Of June 14-20

Categories: Network TV Press Releases

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June 22nd, 2010

via press release:

'AMERICA’S GOT TALENT’ LEADS NBC’S PRIMETIME WEEK OF JUNE 14-20

THE WEDNESDAY AND TUESDAY EDITIONS OF ‘TALENT’ ARE THE #1 AND #2 NON-SPORTS PROGRAMS OF THE WEEK IN ADULTS 18-49 AND TOTAL VIEWERS

WEDNESDAY’S ‘AMERICA’S GOT TALENT’ GROWS 7 PERCENT IN 18-49 AND 12 PERCENT IN TOTAL VIEWERS VERSUS ITS PRIOR WEDNESDAY TELECAS

NBC SPORTS’ COVERAGE OF U.S. OPEN CHAMPIONSHIP GOLF PACES NBC TO A PRIMETIME WIN SUNDAY IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

NBC TIES FOR #1 SATURDAY IN ADULTS 18-49 AND RANKS #1 OUTRIGHT IN ADULTS 25-54, TOTAL VIEWERS AND ALL KEY MALE DEMOS WITH U.S. OPEN CHAMPIONSHIP GOLF

‘FRIDAY NIGHT LIGHTS’ RANKS #1 IN ITS FRIDAY SLOT IN ADULTS 18-49 FOR THE FOURTH WEEK IN A ROW

NBC TIES FOR #1 FRIDAY IN ADULTS 18-49 AND RANKS #1 OUTRIGHT IN ADULTS 18-34 AND ADULTS 25-54 WITH ‘FRIDAY NIGHT LIGHTS’ AND ‘Dateline

UNIVERSAL CITY, Calif. – June 22, 2010 – Paced by two editions of "America’s Got Talent" on Tuesday and Wednesday, which were the top two non-sports telecasts of the week, and with first place finishes in primetime on Friday, Saturday and Sunday nights, NBC averaged a 1.6 rating, 5 share in adults 18-49 and 5.9 million viewers overall for the week of June 14-20, according to in-home viewing figures from Nielsen Media Research. For the week, NBC ranked #3 in primetime in adults 18-49 and #2 in adults 25-54, men 18-49 and men 25-54.

The Wednesday edition of "America’s Got Talent," with a 3.1 rating in adults 18-49 and 11.6 million viewers overall, was the #1 non-sports program of the week in both adults 18-49 and total viewers, and Tuesday’s "America’s Got Talent" was the #2 non-sports program in both 18-49 and total viewers. The Wednesday and Tuesday editions of "America’s Got Talent" ranked #3 and #4 respectively among all telecasts this week, behind only two NBA Finals games. The two editions of "Talent" were also the top two non-sports telecasts of the week in numerous other key demographics ranging from adults 25-54 to kids 2-11. Also among the top programs of the week in the key demographic of adults 18-49 was "Last Comic Standing," which ranked #14, tied with NBC Sports’ Sunday coverage of U.S. Open Championship Golf.

Primetime averages for the week of June 14-20 in adults 18-49 were ABC (2.6/9), Fox (1.7/6), NBC (1.6/5), CBS (1.3/4) and CW (0.4/1). In overall total viewers the weekly averages were ABC (7.5 million), CBS (6.4 million), NBC (5.9 million), Fox (4.6 million) and CW (0.9 million).

NBC highlights for the week of June 14-20

* On Monday, "Last Comic Standing" was up 10 percent in 18-49 rating versus its season premiere telecast a week earlier. "Last Comic" was up 57 percent in adults 18-49 versus NBC’s non-sports average in this time period last summer

* On Tuesday, "America’s Got Talent" was the #1 non-sports telecast of the night in total viewers, trailing only the Lakers-Celtics NBA Final Game 6 among all programs. "Talent" was also the #1 non-sports choice in its time period in adults 18-49, adults 25-54 and other key demographic measures, as well as in total viewers, opposite ABC’s coverage of Game 6.

* Despite competition from the NBA Finals, "Talent" matched the 18-49 rating for the show’s third telecast last year, when it faced much lighter competition.

* On Wednesday, "America’s Got Talent" was the #1 show of the night in both adults 18-49 and total viewers. "Talent" ranked #1 in its hour in adults 18-49, adults 25-54, total viewers and other key measures.

* Versus its Wednesday season premiere on June 2, "America’s Got Talent" this week was up 7 percent in adults 18-49 and up 12 percent or more than 1.2 million persons in total viewers.

* From its first half-hour to its second, Wednesday’s "Talent" grew by 14 percent in adults 18-49 and by 13 percent or more than 1.4 million persons in total viewers, while programming on all the other major broadcast networks in the slot declined from half-hour to half-hour in both measures.

* On Friday, "Friday Night Lights" ranked #1 among the major networks in the time period in adults, men and women 18-49, marking the fourth straight week in which the critically acclaimed drama has ranked #1 or tied for #1 in adults 18-49 in the Friday 8-9 p.m. hour. "Lights" also ranked #1 in adults 25-54 and was #1 or tied for #1 in all other key demographic measures.

* Also on Friday, "Dateline NBC" grew from its first half-hour to its fourth by 67 percent in 18-49 rating and by 40 percent or more than 1.9 million persons in total viewers, to rank #1 in its second hour from 10-11 p.m. ET in adults 18-49, adults 25-54, total viewers and most other key measures.

* NBC tied for #1 among the major networks Friday night in adults 18-49 and ranked #1 outright in adults 18-34 and adults 25-54. This marks the fourth week in a row that NBC was #1 or tied for #1 on Friday night in adults 18-49

* On Saturday, NBC Sports’ coverage of U.S. Open Championship Golf propelled NBC to a first place finish in adults 18-49 (tied), adults 25-54, total viewers and in all key adult-male demographics.

* On Sunday, NBC ranked #1 in primetime in adults 18-49, adults 25-54, total viewers and other key measures, paced by NBC Sports’ coverage of U.S. Open Championship Golf.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of June 14-20:

On Monday, June 14 from 9-10 p.m. ET, "Last Comic Standing" (2.2 rating, 6 share in adults 18-49, 4.8 million viewers overall) gained 10 percent in adults 18-49 versus its two-hour premiere telecast a week earlier (2.2 vs. a 2.0 on June 7 from 8-10 p.m.). "Last Comic" improved on NBC’s non-sports 18-49 average in this time period last summer by 57 percent (2.2 vs. 1.4).

"Last Comic Standing" ranked #1 among the major networks in the time period in men 18-34 and #2 in adults and women 18-34, men 18-49 and men 25-54. "Last Comic" built by 83 percent in 18-49 rating and 44 percent in total viewers versus its lead-in from the previous hour (a 1.2/4 in 18-49 and 3.4 million viewers overall for an encore telecast of "Last Comic Standing" from 8- 9 p.m.).

Monday from 10-11 p.m. ET, "Persons Unknown" (1.2/4 in 18-49, 3.5 million persons overall) ranked #2 among the major networks in adults and women 18-34 and in all key adult male demographics – men 18-=34, 18-49 and 25-54.

On Tuesday, June 15 from 9-10 p.m. ET, "America’s Got Talent" (3.0/8 in adults 18-49, 10.6 million viewers overall) was the #1 non-sports choice in the time period in adults 18-49, adults 25-54 and other key demographic measures, as well as in total viewers, opposite ABC’s coverage of Game 6 of the Lakers-Celtics NBA Final. Despite competition from the Lakers-Celtics game, "Talent" matched the 18-49 rating for the show’s third telecast last year (a 3.0 on July 7, 3009) when it faced much lighter competition (a "20/20" special on ABC, an encore telecast of the movie "Legally Blonde 2" on Fox and a "Mentalist" encore on CBS).

"America’s Got Talent" was the #1 non-sports telecast of the night in total viewers, trailing only the Lakers-Celtics NBA Finals Game 6 among all programs.

From its first half-hour to its second, "Talent" increased by 22 percent in 18-49 rating (to a 3.3/9 from a 2.7/8) and by 24 percent or more than 2.2 million persons in total viewers (to 11.7 million from 9.4 million). "America’s Got Talent" built by 114 percent in 18-49 rating and 142 percent in total viewers on its lead-in – a1.4/4 in 18-49 and 4.4 million viewers overall for an episode of "Losing It With Jillian" that aired from 8:20-9 p.m. ET. Note: "Losing It With Jillian" was joined in progress following NBC News’ coverage of the President’s Address from the Oval Office, which was sustaining programming and is not included in the nightly or weekly averages.

Tuesday from 10-11 p.m. ET, an encore telecast of "Last Comic Standing" (1.7/5 in 18-49, 4.8 million viewers overall) topped a rebroadcast of CBS’s "Good Wife" in every key demographic measure – adults, men and women 18-34, 18-49 and 25-54 – opposite ABC’s coverage of the NBA Finals.

On Wednesday, June 16 from 8-9 p.m. ET, an encore telecast of "America’s Got Talent" (1.6/6 in 18-49, 6.7 million viewers overall) ranked #1 among the major networks in the hour in total viewers and #2 in adults 18-49 and virtually all key demographic categories. From its first half-hour to its second, the "Talent" rebroadcast increased by 13 percent in adults 18-49 (to a 1.7 rating from a 1.5) and 11 percent in total viewers (to 7.1 million from 6.3 million).

Wednesday from 9-10 p.m. ET, an original episode of "America’s Got Talent" (3.1/9 in adults 18-49, 11.6 million viewers overall) was the #1 show on television Wednesday night in adults 18-49 and total viewers. "Talent" ranked #1 in its hour in adults 18-49, adults 25-54, total viewers and numerous other key measures.

Versus its Wednesday premiere two weeks earlier on June 2, "America’s Got Talent" this week was up 7 percent in adults 18-49 (3.1 vs. 2.9) and up 12 percent or more than 1.2 million persons in total viewers (11.6 million vs. 10.4 million)

From its first half-hour to its second, Wednesday’s "Talent" grew by 14 percent in adults 18-49 (to a 3.3 rating from a 2.9) and by 13 percent or more than 1.4 million persons in total viewers (to 12.4 million from 10.9 million), while programming on all the other major broadcast networks in the time period declined from half-hour to half-hour in both measures.

Wednesday at 10 p.m. ET, a rebroadcast of "Law & Order: Special Victims Unit" (1.6/5 in 18-49, 6.2 million viewers overall) ranked #1 among the major networks in the hour in adults 18-49, tied with CBS’s rebroadcast of "Criminal Minds" and topping ABC’s first-run "Happy Town." The "SVU" encore ranked #1 outright in adults, men and women 18-34 and women 18-49 and tied for #1 in men 18-49 and men 25-54.

NBC ranked #1 in primetime Wednesday in total viewers, men 18-49 and men 25-54 and #2 in adults 18-49.

On Thursday, June 17 at 8 p.m. ET, a rebroadcast of "Community" delivered a 0.8/3 in 18-49 and 2.5 million viewers overall and from 8:30-9 p.m., "100 Questions" averaged a 0.6/2 in 18-49 and 2.0 million viewers overall.

Thursday from 9-9:31 p.m. ET, an encore telecast of "The Office" (1.0/3 in 18-49, 2.5 million viewers overall) built on its lead-in by 67 percent in adults 18-49. From 9:31-10 p.m., a rebroadcast of "30 Rock" (1.0/3 in 18-49, 2.3 million viewers overall) retained 100 percent of its 18-49 lead-in.

Thursday from 10-10:31 p.m. ET, an encore telecast of "The Office" delivered a 0.9/2 in 18-49 and 2.1 million viewers overall and from 10:31-11 p.m., a rebroadcast of "Parks and Recreation" averaged a .0.7/2 in 18-49 and 1.8 million viewers overall.

On Friday, June 18 from 8-9 p.m. ET, "Friday Night Lights" (1.0/4 in adults 18-49, 3.4 million viewers overall) ranked #1 among the major networks in the time period in adults, men and women 18-49, marking the fourth straight week in which the critically acclaimed drama has ranked #1 or tied for #1 in adults 18-49 in the Friday 8-9 p.m. hour. "Lights" also ranked #1 in adults 25-54 and was #1 or tied for #1 in all other key demographic measures.

Friday from 9-11 p.m. ET, "Dateline NBC" (1.2/4 in 18-49, 5.8 million viewers overall) tied for #1 among the major networks in adults 18-49 in its two-hour time period.

From its first half-hour to its fourth, "Dateline" increased by 67 percent in 18-49 rating (to a 1.5/5 from a 0.9/4) and by 40 percent or more than 1.9 million persons in total viewers (to 6.8 million from 4.8 million). In its second hour from 10-11 p.m. ET, "Dateline" ranked #1 in adults 18-49, adults 25-54, total viewers and most other key measures.

NBC tied for #1 among the major networks in primetime Friday in adults 18-49, marking the fourth week in a row that NBC was #1 or tied for #1 on Friday night in adults 18-49. NBC ranked #1 outright among the major networks Friday in adults 18-34 and adults 25-54.

On Saturday, June 19, the primetime portion of NBC Sports’ coverage of U.S. Open Championship Golf from 8-11 p.m. ET averaged a 1.2/5 in adults 18-49, 5.8 million viewers overall and a 3.7/8 household rating/share. NBC ranked #1 in primetime Saturday in adults 18-49 (tied with Fox), adults 25-54, total viewers and in all key adult-male demographics – men 18-34, 18-49 and 25-54.

On Sunday, June 20, the primetime portion of NBC Sports’ coverage of U.S. Open Championship Golf averaged a 2.8/11 in adults 18-49, 11.7 million viewers overall and a 7.2/15 household rating/share from 7-9:22 p.m. ET.

NBC ranked #1 in primetime Sunday in adults, men and women 18-49, adults 25-54, total viewers and in all key adult-male demographics – men 18-34, 18-49 and 25-54. NBC tied for #1 among adults 18-34 and women 25-54.

Sunday from 9:31-10 p.m. ET, "Minute To Win It" averaged a 1.1/3 in adults 18-49 and 3.5 million viewers overall. From 10-11 p.m., "Law & Order: Criminal Intent" (1.0/3 in 18-49, 3.5 million viewers overall) ranked #2 among the major networks in the hour in adults 18-49 (tie), adults and men 18-34, men 18-49 and men 25-54 (tie).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

ABC 2.6/9, 3.4 million

Fox 1.7/6, 2.3 million

NBC 1.6/5, 2.1 million

CBS 1.3/4, 1.9 million

CW 0.4/1, 0.5 million

Each rating point equals 1.32 million viewers

ADULTS 25-54

ABC 2.8/8, 3.5 million

NBC 2.0/6, 2.5 million

Fox 1.9/6, 2.4 million

CBS 1.8/5, 2.3 million

CW 0.4/1, 0.5 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

ABC 2.6/8, 7.5 million

CBS 2.2/6, 6.4 million

NBC 2.0/6, 5.9 million

Fox 1.6/5, 4.6 million

CW 0.3/1, 0.9 million

Each rating point equals 2.92 million viewers

2009-10 SEASON AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 3.5/10, 4.7 million

CBS 3.0/8, 4.0 million

ABC 2.7/8, 3.5 million

NBC 2.6/7, 3.4 million

CW 0.9/2, 1.2 million

Each rating point equals 1.32 million viewers

ADULTS 25-54

Fox 3.9/10, 4.9 million

CBS 3.9/10, 4.8 million

ABC 3.2/8, 4.0 million

NBC 3.1/8, 3.8 million

CW 0.8/2, 1.0 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 3.9/10, 11.4 million

Fox 3.3/8, 9.6 million

ABC 2.9/8, 8.5 million

NBC 2.7/7, 8.0 million

CW 0.7/2, 1.9 million

Each rating point equals 2.92 million viewers

 
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