In the Current Season, TeleFutura’s Broadcast Prime has Increased +41% among Total Viewers

Categories: Network TV Press Releases

Written By

June 22nd, 2010

via press release:

In the Current 2009/10 Season, TeleFutura’s Broadcast Prime has Increased +41% among Total Viewers 2+ While Telemundo Registers a -9% Decline

TeleFutura Highlights - NPM Broadcast Prime Week of 06/14/10

• TeleFutura ended the week with 812,000 Total Viewers 2+, 530,000 Adults 18-49 and 335,000 Adults 18-34 during broadcast prime.

• For the second consecutive week, TeleFutura averaged more Adults 18-49 (530,000 vs. 486,000; +9% Adv.) and Adults 18-34 (335,000 vs. 281,000; +19% Adv.) than the CW Network during broadcast prime.

• Compared to the same week a year ago, TeleFutura’s broadcast prime audience increased by double-digit margins among all key demographics, including Total Viewers 2+ (+13%), Adults 18-49 (+20%) and Adults 18-34 (+32%) while Telemundo’s audience declined by -9% among Total Viewers 2+, -9% among Adults 18-49 and -12% among Adults 18-34.

• In the current 2009/2010 Season, TeleFutura is showing strong year-over-year audience growth during broadcast prime while Telemundo is reporting audience declines among Total Viewers 2+ (TF: +41% vs. TEL: -9%), Adults 18-49 (TF: +40% vs. TEL: -5%) and Adults 18-34 (TF: +44% vs. TEL: -1%) compared to the same period in the 2008/2009 Season.

• TeleFutura continues to generate more nightly wins over Telemundo in the current 2009/2010 Season during broadcast prime versus the same period in the 2008/2009 Season among Total Viewers 2+ (80 nights vs. 30 nights), Adults 18-49 (66 nights vs. 34 nights) and Adults 18-34 (79 nights vs. 33 nights).

• Last week marked TeleFutura’s highest weekly performance among Adults 18-34 (576,000) for its weeknight 10pm novela “Las Muñecas de la Mafia” (Mafia Dolls) since premiering on May 3rd, 2010. Additionally, “Las Muñecas de la Mafia” generated more Adults 18-434 (576,000 vs. 544,000; +6% Adv.) than Telemundo’s “Donde Esta Elisa” in the 10pm hour.

• TeleFutura was the #2 Spanish-language Network from 8pm-11pm on Saturday night (June 19, 2010), beating Telemundo. The network’s primetime programming line-up which consisted of the encore presentation of Holanda vs. Japon on “Copa Mundial” followed by “Cine de las Estrellas: Profesion Letal” out-delivered Telemundo’s “Cine de Impacto: Bride of Chucky” and “Cine de Impacto II: Eastern Promises” by single to double-digit margins among Total Viewers 2+ (TF 559,000 vs. TEL 503,000; +11% Adv.), Adults 18-49 (TF 317,000 vs. TEL 295,000; +7% Adv.) and Adults 18-34 (TF 229,000 vs. TEL 188,000; +22% Adv.).

 
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