may be working out as a successful summer scripted show. I’m not exactly sure how to define success there, but It’s at least performing about as well as USA Network’s big summer cable hits and .
But while Matt Nix struck ratings gold withon USA, on FOX is no . We have enough data on to reach a verdict. The ratings... they kinda suck.
Fans can try to twist it into some kind of “C’mon, it’s doing better than USA’s In Plain Sight,” but the expectations for Especially falling from its (1.2 vs. 1.8 adults 18-49 lead in by 33% ) and dropping from the first half hour to the last.on FOX have to be a bit different.
Relatively few people are watching, especially by broadcast network standards. Short of FOX spending massively on marketing (that’s not going to happen) its fate seems sealed.
I’m not hung up on the ridiculous notion put out there by some that the broadcast networks are really getting serious with the summer schedules by putting on more scripted content. Most of that is cheap crap ABC & NBC are putting on that would’ve never been considered for the fall schedules.
That really doesn’t seem to be what FOX had in mind forthough, but people aren’t watching anyway.
I won’t be too surprised if FOX sticks with its plan to air it on Fridays in the fall – it’s not going to have that many episodes for the fall anyway. But at this point, barring a miracle FOX will certainly keep it off the schedule for November sweeps and fans should definitely not expect a second season.
Disclaimer: the above is not a commentary on the show’s quality, just the ratings