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TV Ratings: Bachelorette, Beauty Rise; Lie To Me, Good Guys, Last Comic, Persons Fall

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June 22nd, 2010


The Bachelorette was scheduled to run until 10:02pm, and True Beauty was scheduled to run from 10:02-11pm, increasing the likelihood that both will be adjusted in the final ratings.

Scoreboard ABC CBS Uni FOX NBC CW
Adults 18-49: Rating/Share 2.5/8 1.9/6 1.6/5 1.5/5 1.3/4 0.3/1
Adults 18-34: Rating/Share 2.1/7 1.2/4 1.7/6 1.2/4 1.3/5 0.3/1
Total Viewers (million) 7.262 7.126 4.098 5.119 3.468 0.835


ABC's Monday reality line up of The Bachelorette and True Beauty continued its summer roll, with both up vs. last week, as the competition's originals were all down.

On another Monday night when reality trumped scripted (so much for getting "serious" this summer), ABC's The Bachelorette rose a tenth of a ratings point (4%) vs. last week to a 2.7 adults 18-49 rating, and True Beauty also rose a tenth of a point (5%) to a 2.0 adults 18-49 rating. Because 2 minutes of Bachelorette aired in the 10pm hour, its more likely than usual its final rating will be adjusted upwards and True Beauty's will be adjusted downwards.

Fox's scripted line up went the other way, with Lie To Me down 10% to a 1.8 adults 18-49 rating vs. last week, and "will it make it to the fall lineup" The Good Guys falling a tenth of a ratings point to a series low 1.2 adults 18-49 rating.

NBC's Last Comic Standing original at 9pm was down 18% from last week to a 1.8 adults 18-49 rating. While Persons Unknown is getting more unknown by the week, down 8% to just a 1.1 adults 18-49 rating.

For the night overall, CBS and CW repeats held even in adults 18-49 vs. last week.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC The Bachelorette 2.5 9 7.724
FOX Lie To Me 1.8 6 5.799
CBS How I Met Your Mother (repeat) 1.6 6 4.819
NBC Last Comic Standing (repeat) 1.1 4 3.171
CW 90210 (repeat) 0.4 1 1.069
8:30 ABC The Bachelorette 2.7 9 8.137
FOX Lie To Me 1.8 6 6.012
CBS Rules of Engagement (repeat) 1.8 6 5.84
NBC Last Comic Standing (repeat) 1.2 4 2.919
CW 90210 (repeat) 0.3 1 0.824
9:00 ABC The Bachelorette 2.8 9 8.353
CBS Two and a Half Men (repeat) 2.3 7 8.539
NBC Last Comic Standing 1.8 5 4.093
FOX The Good Guys 1.3 4 4.625
CW Gossip Girl (repeat) 0.3 1 0.797
9:30 ABC The Bachelorette 2.9 8 8.553
CBS Big Bang Theory (repeat) 2.5 7 8.321
NBC Last Comic Standing 1.8 5 4.216
FOX The Good Guys 1.1 3 4.039
CW Gossip Girl (repeat) 0.2 1 0.65
10:00 ABC True Beauty 2.1 6 5.604
CBS CSI: Miami (repeat) 1.7 5 7.516
NBC Persons Unknown 1.2 3 3.432
10:30 ABC True Beauty 1.9 6 5.203
CBS CSI: Miami (repeat) 1.8 5 7.719
NBC Persons Unknown 1.0 3 2.977

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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