The Bachelorette was scheduled to run until 10:02pm, and True Beauty was scheduled to run from 10:02-11pm, increasing the likelihood that both will be adjusted in the final ratings.
| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Adults 18-49: Rating/Share | 2.5/8 | 1.9/6 | 1.6/5 | 1.5/5 | 1.3/4 | 0.3/1 |
| Adults 18-34: Rating/Share | 2.1/7 | 1.2/4 | 1.7/6 | 1.2/4 | 1.3/5 | 0.3/1 |
| Total Viewers (million) | 7.262 | 7.126 | 4.098 | 5.119 | 3.468 | 0.835 |
ABC's Monday reality line up of The Bachelorette and True Beauty continued its summer roll, with both up vs. last week, as the competition's originals were all down.
On another Monday night when reality trumped scripted (so much for getting "serious" this summer), ABC's The Bachelorette rose a tenth of a ratings point (4%) vs. last week to a 2.7 adults 18-49 rating, and True Beauty also rose a tenth of a point (5%) to a 2.0 adults 18-49 rating. Because 2 minutes of Bachelorette aired in the 10pm hour, its more likely than usual its final rating will be adjusted upwards and True Beauty's will be adjusted downwards.
Fox's scripted line up went the other way, with Lie To Me down 10% to a 1.8 adults 18-49 rating vs. last week, and "will it make it to the fall lineup" The Good Guys falling a tenth of a ratings point to a series low 1.2 adults 18-49 rating.
NBC's Last Comic Standing original at 9pm was down 18% from last week to a 1.8 adults 18-49 rating. While Persons Unknown is getting more unknown by the week, down 8% to just a 1.1 adults 18-49 rating.
For the night overall, CBS and CW repeats held even in adults 18-49 vs. last week.
| Time | Net | Show | 18-49 Rating | 18-49 Share | Viewers Live+SD (million) |
| 8:00 | ABC | The Bachelorette | 2.5 | 9 | 7.724 |
| FOX | Lie To Me | 1.8 | 6 | 5.799 | |
| CBS | How I Met Your Mother (repeat) | 1.6 | 6 | 4.819 | |
| NBC | Last Comic Standing (repeat) | 1.1 | 4 | 3.171 | |
| CW | 90210 (repeat) | 0.4 | 1 | 1.069 | |
| 8:30 | ABC | The Bachelorette | 2.7 | 9 | 8.137 |
| FOX | Lie To Me | 1.8 | 6 | 6.012 | |
| CBS | Rules of Engagement (repeat) | 1.8 | 6 | 5.84 | |
| NBC | Last Comic Standing (repeat) | 1.2 | 4 | 2.919 | |
| CW | 90210 (repeat) | 0.3 | 1 | 0.824 | |
| 9:00 | ABC | The Bachelorette | 2.8 | 9 | 8.353 |
| CBS | Two and a Half Men (repeat) | 2.3 | 7 | 8.539 | |
| NBC | Last Comic Standing | 1.8 | 5 | 4.093 | |
| FOX | The Good Guys | 1.3 | 4 | 4.625 | |
| CW | Gossip Girl (repeat) | 0.3 | 1 | 0.797 | |
| 9:30 | ABC | The Bachelorette | 2.9 | 8 | 8.553 |
| CBS | Big Bang Theory (repeat) | 2.5 | 7 | 8.321 | |
| NBC | Last Comic Standing | 1.8 | 5 | 4.216 | |
| FOX | The Good Guys | 1.1 | 3 | 4.039 | |
| CW | Gossip Girl (repeat) | 0.2 | 1 | 0.65 | |
| 10:00 | ABC | True Beauty | 2.1 | 6 | 5.604 |
| CBS | CSI: Miami (repeat) | 1.7 | 5 | 7.516 | |
| NBC | Persons Unknown | 1.2 | 3 | 3.432 | |
| 10:30 | ABC | True Beauty | 1.9 | 6 | 5.203 |
| CBS | CSI: Miami (repeat) | 1.8 | 5 | 7.719 | |
| NBC | Persons Unknown | 1.0 | 3 | 2.977 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
