“Pretty Little Liars” Hits Series Highs In Total Viewers

Categories: Network TV Press Releases

Written By

June 23rd, 2010

via press release:

Cable’s Biggest Breakout Hit of Summer 10, “Pretty Little LiarsHits Series Highs in Total Viewers and Across Key Targets

With Series Highs in Key Demos, “Pretty Little Liars
Delivers Impressive Double-Digit Percent Gains Week to Week

For the Third Consecutive Week, “Pretty Little Liars
is
Tuesday’s No. 1 TV Show in Females Teens

Ranks as Tuesday’s Top TV Show in Females 12-34 and Teens,
and
Cable’s Top Scripted Show in Key Women Demos

Pretty Little Liars” is Easily Cable’s No. 1 Show at 8 O’clock
in All Targets, Topping Runners-Up by Double to Triple-Digit Percentages

Pretty Little Liars” (8:00-9:00 p.m.)

Easily one of cable’s biggest breakout hits of Summer 10, ABC Family’s “Pretty Little Liars” posted its most-watched episode yet in Total Viewers (2.7 million) and delivered series highs in key targets, including Adults 18-34 (956,000), Women 18-34 (769,000), Adults 18-49 (1.3 million), Women 18-49 (1.1 million), Viewers 12-34 (1.8 million) and Females 12-34 (1.6 million).

  • “Pretty Little Liars” delivered week-to-week gains across the board, including by 8% in Total Viewers (2.7 million vs. 2.5 million), by 30% in Adults 18-34 (956,000 vs. 735,000), by 18% in Adults 18-49 (1.3 million vs. 1.1 million) and by 13% in Viewers 12-34 (1.8 vs. 1.6 million).
  • For the third consecutive week, “Pretty Little Liars” was Tuesday’s No. 1 TV program in Females Teens (810,000), and was also the night’s No. 1 program in Females 12-34 and Teens (881,000).
  • Furthermore, “Pretty Little Liars” claimed the night’s No. 1 scripted cable show in Women 18-34 and Women 18-49 for the second straight week.
  • “Pretty Little Liars” was easily the top cable program in Tuesday’s 8 o’clock hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens, besting runners-up Discovery Channel by 41% in Adults 18-49 (1.3 million vs. 920,000) and TBS by 131% in Adults 18-34 (956,000 vs. 413,000).

ABC Family’s “Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.

Source: Nielsen Media Research (National Ratings, 6/22/10, Live + SD).

 
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