“Pretty Little Liars” Hits Series Highs In Total Viewers

Categories: Network TV Press Releases

Written By

June 23rd, 2010

via press release:

Cable’s Biggest Breakout Hit of Summer 10, “Pretty Little Liars” Hits Series Highs in Total Viewers and Across Key Targets

With Series Highs in Key Demos, “Pretty Little Liars”
Delivers Impressive Double-Digit Percent Gains Week to Week

For the Third Consecutive Week, “Pretty Little Liars”
Tuesday’s No. 1 TV Show in Females Teens

Ranks as Tuesday’s Top TV Show in Females 12-34 and Teens,
Cable’s Top Scripted Show in Key Women Demos

“Pretty Little Liars” is Easily Cable’s No. 1 Show at 8 O’clock
in All Targets, Topping Runners-Up by Double to Triple-Digit Percentages

“Pretty Little Liars” (8:00-9:00 p.m.)

Easily one of cable’s biggest breakout hits of Summer 10, ABC Family’s “Pretty Little Liars” posted its most-watched episode yet in Total Viewers (2.7 million) and delivered series highs in key targets, including Adults 18-34 (956,000), Women 18-34 (769,000), Adults 18-49 (1.3 million), Women 18-49 (1.1 million), Viewers 12-34 (1.8 million) and Females 12-34 (1.6 million).

  • “Pretty Little Liars” delivered week-to-week gains across the board, including by 8% in Total Viewers (2.7 million vs. 2.5 million), by 30% in Adults 18-34 (956,000 vs. 735,000), by 18% in Adults 18-49 (1.3 million vs. 1.1 million) and by 13% in Viewers 12-34 (1.8 vs. 1.6 million).
  • For the third consecutive week, “Pretty Little Liars” was Tuesday’s No. 1 TV program in Females Teens (810,000), and was also the night’s No. 1 program in Females 12-34 and Teens (881,000).
  • Furthermore, “Pretty Little Liars” claimed the night’s No. 1 scripted cable show in Women 18-34 and Women 18-49 for the second straight week.
  • “Pretty Little Liars” was easily the top cable program in Tuesday’s 8 o’clock hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens, besting runners-up Discovery Channel by 41% in Adults 18-49 (1.3 million vs. 920,000) and TBS by 131% in Adults 18-34 (956,000 vs. 413,000).

ABC Family’s “Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.

Source: Nielsen Media Research (National Ratings, 6/22/10, Live + SD).

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