CNN's Gary & Tony Have A Baby Ratings Aren't Special

Categories: Cable News Ratings

Written By

June 25th, 2010

CNN’s heavily promoted special, Gary & Tony Have a Baby, flew well below the competition in the ratings on Thursday, June 24.

The special averaged just 580,000 viewers with 139,000 in adults 25-54 and ranked in fourth place amongst all the cable news nets during that time period. The special's viewership was slightly above last Thursday's 8pm Campbell Brown, but below it in the cable news target adults 25-54 demo.

Hardly special.

Here are the 8pm Nielsen averages from last night (6/24):

FNC/The O’Reilly Factor: 2,925,000 viewers (729,000 in 25-54)
MSNBC/Countdown: 1,023,000 viewers (292,000 in 25-54)
HLN/Nancy Grace: 725,000 viewers (177,000 in 25-54)
CNN/Gary & Tony Have a Baby: 580,000 viewers (139,000 in 25-54)

Compare those to last Thursday (6/17) night at 8pm:

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 2,902,000 viewers (655,000) (1,303,000)
Campbell Brown – 430,000 viewers (143,000) (217,000)
Countdown w/ K. Olbermann – 1,120,000 viewers (261,000) (480,000)
Nancy Grace – 897,000 viewers (250,000) (406,000)

 
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