Mexico v. Argentina World Cup Match Is Univision's Most Watched Program In Spanish-Language TV History

Categories: 2010 FIFA World Cup TV Ratings,TV Sports Ratings & News

Written By

June 28th, 2010

via press release:

2010 FIFA WORLD CUP™ MEXICO VS. ARGENTINA MATCH ON UNIVISION MOST WATCHED PROGRAM IN SPANISH-LANGUAGE TELEVISION HISTORY

OVER 9.3 MILLION TOTAL VIEWERS TUNE IN TO HIGHLY ANTICIPATED EVENT

Mexico vs. Argentina on Univision Attracts Highest Viewership for the 2010 Tournament Thus Far, Regardless of Network, in Key Demos and Markets Across the Nation



MIAMI, FL, JUNE 28, 2010 – Yesterday’s highly anticipated 2010 FIFA World Cup™ match-up between Mexico and Argentina delivered the highest viewership ever for Univision, attracting over 9.3 million Total Viewers 2+ (9,362,938) who watched the event. The match exceeded the performance of all previous programs in the network’s history, regardless of genre, and is the single most watched telecast in the history of Spanish-language television in the United States. Univision’s broadcast of Mexico vs. Argentina also registered impressive audience levels across all key demos, attracting over 5.5 million Adults 18-49 (5,589,239), over 3.3 million Adults 18-34 (3,318,956) and more than 4 million Persons 12-34 (4,192,631).

Locally, of all the 2010 FIFA World Cup™ matches broadcast to date on any network, Univision stations’ coverage of Mexico vs. Argentina attracted the highest viewership for the tournament thus far in key demos and markets across the nation, including Los Angeles, Miami, Houston and Dallas among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34. Additionally, regardless of language, Univision stations’ coverage of the Mexico vs. Argentina game was the #1 program of the week in Los Angeles, Miami, Houston and Dallas among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

Univision Interactive Media attracted  more than 12.4 million page views and over 1.6 million visits from fans across all platforms the day of the Argentina/Mexico match. Additionally, the Argentina vs. Mexico game generated more than 72,000 peak simultaneous streams onUnivisionFutbol.com.

Additional Network Highlights

Overall the FIFA World Cup™ “Round of 16” match-ups this weekend delivered impressive audience levels for all of the games broadcast on Univision on Saturday and Sunday.

Uruguay vs. South Korea (6/26/10; 10:00 – 11:56am)

  • Univision’s  coverage of Saturday’s Uruguay vs. South Korea match averaged 2.6 million viewers Total Viewers 2+ (2,569,462), 1.5 million Adults 18-49 (1,483,877), 703,000 Adults 18-34 (702,613), and 807,000 Persons 12-34 (806,896)

U.S.A. vs. Ghana (6/26/10; 2:30-5:06pm ET)

  • The nail-biting encounter between the U.S.A. and Ghana attracted over 4.5 million Total Viewers 2+ (4,507,728) the highest-rated World Cup match ever for the U.S. team on Univision.
  • This match also made the top 10 among the network’s most-watched soccer matches in Univision’s history, ranking 10th among Total Viewers 2+.
  • 2010 FIFA World Cup™ to date, the U.S.A. vs. Ghana match-up ranks as the 5th most-watched game among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • Saturday was the #1 weekend day for World Cup live streaming on UnivisionFutbol.com, with the U.S. vs. Ghana match that day coming in as the top weekend match to date with over 84,000 peak simultaneous streams.

England vs. Germany (6/27/10; 10:00– 11:55am)

  • Univision’s coverage of Sunday's England vs. Germany match averaged 3.7 million Total Viewers 2+ (3,673,278), 2.3 million Adults 18-49 (2,326,489), 1.3 million Adults 18-34 (1,253,621), and 1.4 million Persons 12-34 (1,448,893)

Sources: The Nielsen Company NPM, Live+SD 6/11-6/20, 6/21-6/27 based on Fast Nationals.  NHPM Prior to 12/26/05.The Nielsen Company, NSI ratings (6/11-6/27/10), live game across time zones.  Game-to-game comparisons for 6/27/10 based on game-to-game time period ratings.  #1 program of the day/week based on program average ratings.  Live+SD.  UIM Traffic -Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited), Quattro Wireless, July Systems, MIA, 6/26 – 6/27;  Live Streaming Traffic - Conviva, 6/26 – 6/27

About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™

Univision Networks

Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network’s World Cup announcer team which include Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre-, half-time and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.

Univision.com

Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and is offering live streaming of all games onwww.UnivisionFutbol.com. Fans have access to real time game stats and minute-by-minute commentary.  Live coverage of the tournament also includes interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.

Univision Móvil

Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is providing the latest news, game calendars and more on theUnivisionFutbol.com mobile website. Live mobile streaming of the matches is accessible to Verizon Wireless V CAST subscribers where available.

Univision Fútbol App

Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africaalong with detailed stats and game results.  Downloaded information across all platforms can be found here.

Univision On Demand

Univision On Demand is making the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors are offering the games in HD as well).

 
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