| Scoreboard |  |
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|---|---|---|---|---|---|
| Adults 18-49: Rating/Share | 1.4/5 | 1.1/3 | 1.1/3 | 1.0/3 | 0.7/2 |
| Adults 18-34: Rating/Share | 1.6/6 | 0.7/3 | 0.6/2 | 0.6/2 | 0.8/3 |
| Total Viewers (million) | 3.107 | 4.076 | 4.977 | 5.755 | 1.692 |
It's not saying much that the 37th Daytime Emmy Awards was up from its woeful viewership in 2009, but it's something. On the other hand, ABC's Scoundrels and The Gates ratings went from bad to worse.
The 37th Annual Daytime Emmy Awards 1.1 adults 18-49 rating was up 83% from its pitiful showing on the CW last year (8/30/09) but down 8% from 2008's telecast on ABC. Congratulations to my son's favorite, Cash Cab. See the list of the Daytime Emmy winners here.
The "Summer Of Serious" isn't working out so well for ABC. As badly as last week's premiere ratings were for Scoundrels and The Gates, their 1.0 adults 18-49 ratings last night were 23% and 33% lower respectively.
Fox's Sons Of Tucson moved to 7pm, and less of its viewership from last Sunday moved with it, as it fell a tenth of a ratings point to a 0.5 adults 18-49 rating. But Fox's animated repeats put Fox's nightly adults 18-49 average way above the competition's.
| Time | Net | Show | 18-49 Rating | 18-49 Share | Viewers Live+SD (million) |
| 7:00 | ABC | America's Funniest Home Videos (repeat) | 1.0 | 4 | 4.300 |
| CBS | 60 Minutes | 0.9 | 3 | 7.216 | |
| NBC | Dateline NBC | 0.9 | 3 | 4.144 | |
| FOX | Sons of Tucson | 0.5 | 2 | 1.360 | |
| 7:30 | ABC | America's Funniest Home Videos (repeat) | 1.2 | 4 | 4.946 |
| NBC | Dateline NBC | 1.0 | 4 | 4.141 | |
| CBS | 60 Minutes | 0.9 | 3 | 7.585 | |
| FOX | American Dad (repeat) | 0.8 | 3 | 1.658 | |
| 8:00 | FOX | The Simpsons (repeat) | 1.7 | 6 | 3.864 |
| ABC | Extreme Makeover: Home Edition (repeat) | 1.2 | 4 | 4.628 | |
| CBS | I Get That A Lot (repeat) | 1.1 | 4 | 4.754 | |
| NBC | Dateline NBC | 1.0 | 4 | 5.115 | |
| 8:30 | FOX | The Cleveland Show (repeat) | 1.6 | 5 | 3.494 |
| ABC | Extreme Makeover: Home Edition (repeat) | 1.4 | 4 | 5.049 | |
| NBC | Dateline NBC | 1.2 | 4 | 6.121 | |
| CBS | I Get That A Lot (repeat) | 1.2 | 4 | 4.087 | |
| 9:00 | FOX | Family Guy (repeat) | 2.2 | 6 | 4.434 |
| CBS | 37th Annual Daytime Emmy Awards | 1.2 | 3 | 5.818 | |
| NBC | Law & Order: CI (repurposed) | 1.1 | 3 | 4.923 | |
| ABC | Scoundrels | 1.1 | 3 | 3.749 | |
| 9:30 | FOX | American Dad (repeat) | 1.9 | 5 | 3.830 |
| CBS | 37th Annual Daytime Emmy Awards | 1.2 | 3 | 5.892 | |
| NBC | Law & Order: CI (repurposed) | 1.1 | 3 | 5.018 | |
| ABC | Scoundrels | 1.0 | 3 | 3.517 | |
| 10:00 | NBC | Law & Order: CI (repurposed) | 1.2 | 3 | 4.919 |
| ABC | The Gates | 1.1 | 3 | 3.319 | |
| CBS | 37th Annual Daytime Emmy Awards | 1.0 | 3 | 5.515 | |
| 10:30 | NBC | Law & Order: CI (repurposed) | 1.3 | 4 | 5.434 |
| ABC | The Gates | 1.0 | 3 | 3.097 | |
| CBS | 37th Annual Daytime Emmy Awards | 0.9 | 3 | 5.178 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
Total disgrace of the soaps once again they couldn't decide if it was an info commercial for for Vegas or award show. Regis needs to cash his chips in.
i was highly disappointed in last night “the gates” episode. no wonder the ratings went down. but i think its gonna set up a lotta stuf
The Gates' drop wasn't because people didn't like this episode, it's because they didn't like last week's episode enough to come back.
I forgot again to watch the gates!!!
i cant believe it! Damn you Klhoe ,Kourtney, and Holly! xD
well no one watches Daytime TV, so who's surprised that no one watched the awards either?
If all of the five million+ people who watched last night's awards replied individually to this post, you wouldn't think “no one” watched.
I find it interesting that in another thread you said you didn't even watch it. Which is it? Was it the best? No. Considering that they had to fight to get it televised, I thought it was OK.
Regis is just on overexposed local New York New York tv station host. Needs to retire before his annoying, irriating motor mouth co-host puts him down and out.
Scoundrels was excellent creatively last night. It's a shame it's not being accepted…
Maybe I just skipped the explanation or missed it, but what does repurposed mean on L&O: CI?
It already aired on USA, so it's not exactly new, but this is the first run on NBC, so it's not technically a repeat either.
Too bad for Scoundrels. The show's really coming into its own.
I had no idea NBC still aired Criminal Intent. It's doing good, at least by summer repeat standards.
Oh man! Scoundrels couldn't even beat a L&O: CI rerun, and that's a shame because the second ep. was a LOT better than the first IMO. And the increase in the Daytime Emmy's ratings versus last year's should make you wonder why the CW's ratings are low.
I didn't watch the Gates because I watched the Emmys. I like how they did Dick Clark tribute, but I did not like all the other nonsense. It was like everyone forgot they were their to celebrate daytime. It was like I was watching a Las Vegas commercial. I am glad CBS air the show, but I was still disappointed on how it was done.
NO I didn't watch it just what I watched on the youtube lowlights, and the pathetic tribute to ATWT.
So who sponsored the Emmys? Las Vegas, food charities, some Halle Berry cosmetic ad which looked out of place, and Wayne Lapiere's book, Safe. Lapiere is the Executive Vice President of the National Rifle Association. All sponsors I immediately think of when I watch daytime!
Seems to me The Gates didn't do much worse then any of the other shows that aired at 10 pm
The numbers for Scoundrels and The Gates will fall a lot next Sunday, July 4th. ABC should move these shows to Saturday night in mid-July.
I think a good option for the 9-11pm portion of Sunday night would to repeat the Wednesday comedies. Modern Family could go at 9pm and 10pm, followed by The Middle at 9:30, and Cougar Town at 10:30. Less competition on Sunday as opposed to Wednesday should mean that viewers would be more likely to sample the comedies. I don't consider the Fox “Animation Domination” lineup competition since the ABC comedies are live-action and are likely to skew to a different audience, although The Middle feels more like a Fox show than an ABC show.
Seems to me The Gates didn't do much worse then any of the other shows that aired at 10 pm
Seems to me it lost to a repeat….
The most interesting thing of the night seems to be L&O:CI winning the hour. Even with the low demo rating, this must be somewhat good news to NBC getting some more $ from that show. The sad thing is that they should have paid the money to keep Goren & Eames.