“World News with Diane Sawyer” Closes Total Viewing and Demo Gaps with NBC

Categories: Evening News TV Ratings,Network TV Press Releases

Written By

June 29th, 2010

via press release:

“World News with Diane Sawyer” Closes Total Viewing and Demo Gaps with NBC Both Week to Week and Year to Year

Q2 2010: “World News” Cuts Gap with NBC Among

Total Viewers by 21% and Adults 25-54 by 18%

For the week of June 21st, “ABC World News with Diane Sawyer” averaged 6.74 million Total Viewers and a 1.6/7 among Adults 25-54, according to Nielsen Media Research.

“World News” closed the Total Viewing gap with “NBC Nightly News” by 70% compared to the same period last year, and by 40% week to week, marking the smallest weekly total viewing gap between the two programs since the week of May 3. Additionally, ABC cut the gap among Adults 25-54 with NBC by 55% compared to the same period last year and by 9% week to week.

“World News’” advantage among Total Viewers over “CBS Evening News” increased by 12% year to year.

Last week “World News” covered the lead-up and fallout from Gen. Stanley McChrystal’s resignation, with comprehensive reporting from Martha Raddatz, George Stephanopoulos, Jake Tapper and David Muir, as well as reaction from overseas, with Miguel Marquez reporting from Afghanistan. “World News” also continued its coverage of the oil spill in the Gulf, with reporting throughout the week from Sharyn Alfonsi and Matt Gutman.

Q2 2010:

For the second quarter of 2010, “ABC World News with Diane Sawyer” averaged 6.99 million Total Viewers and a 1.6/7 among Adults 25-54, according to Nielsen Media Research.

Compared to 2Q09, “World News” closed the gap with NBC among Total Viewers by 170,000 or 21%. Additionally, the gap among Adults 25-54 was cut by 60,000 or 18%. “World News” topped “Nightly News” three times in the demo (4/6, 5/4, 5/14) during the quarter, and once among Total Viewers (5/5).

Additionally, “World News” continues to increase its advantage over “CBS Evening News” among Total Viewers. Versus 2Q09, ABC increased the gap by 70,000 viewers.

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

EVENING NEWS (Week of June 21, 2010)

Total Viewers Adults 25-54 Households
ABC 6,740,000 1.6/7;  1,930,000 4.6/10
NBC 7,190,000 1.8/8;  2,230,000 4.8/10
CBS 5,230,000 1.3/6;  1,640,000 3.5/8


EVENING NEWS (2Q 2010)

Total Viewers Adults 25-54 Households
ABC 6,990,000 1.6/7;  1,980,000 4.8/10
NBC 7,620,000 1.8/8;  2,260,000 5.1/11
CBS 5,210,000 1.3/5;  1,600,000 3.6/8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 6/21/10, 6/14/10 & 6/22/09.  Live+7 (where available) & Live+SD for 2Q10 (3/29/10-6/27/10) & 2Q09 (3/30/09-6/28/09)

 
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