A Big First Week at Wimbledon for ESPN

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

June 29th, 2010

via press release:

A Big First Week at Wimbledon for ESPN

It was a week like none other in the long and storied history of The Championships: Wimbledon and through it all, fans enjoyed the action from the All England Lawn Tennis & Croquet Club on ESPN2 and ESPN3.com.  ESPN2’s  audience is up 14% over last year, and hours watched on broadband ESPN3.com are up nearly four-fold.

The week was marked by the longest day in Wimbledon history (Monday, June 21, extending ESPN2’s telecast to 5:59 p.m. ET, thanks to the roof on Centre Court, ending one minute before the 11 p.m. local curfew), the longest match in tennis history (Isner-Mahut, 11 hours, 5 minutes and 183 games), the first visit in 33 years by Queen Elizabeth II and five-set scares for the last two champions and top seeds, Roger Federer and Rafael Nadal.

ESPN2

Through five days, the audience is up 14% vs. 2009, from an average of 408,000 homes to 466,000.  The average rating has grown from 0.4 to 0.5, highlighted by the second-most watched Wimbledon telecast in ESPN2 history.  On Wednesday, June 23, the noon – 2:26 p.m. telecast with part of the fifth set between John Isner and Nicolas Mahut was seen by average of 814,000 homes, based on a 0.8 rating.  The only ESPN2 Wimbledon telecast with a larger audience was July 4, 2008 – 971,000 homes, based on a 1.0 rating.

ESPN3.com

Through six days, ESPN3.com has generated more than 742,300 hours consumed, nearly four times last year – a 286% increase.

The Rest of the Week

Play continues on ESPN2 and ESPN3.com, highlighted by one Ladies’ and one Gentlemen’s semifinal, Thursday, July 1, and Friday, July 2, respectively. Cliff Drysdale and Dick Enberg lead the ESPN tennis team, working with Darren Cahill, Mary Carillo, Mary Joe Fernandez, Brad Gilbert, Luke Jensen, Patrick McEnroe and Pam Shriver.  Hannah Storm hosts while Tom Rinaldi is on hand for essays and features.

ESPN3.com will offer replays on demand of all four semifinals and both finals.  The semifinals will be available at 8 p.m. the day they are contested; the finals will both be available beginning late Sunday, July 4, at midnight (9 p.m. PT).

All live except as noted

Date Time (ET) Telecast Network
Wed, June 30 7 – 10 a.m. Gentlemen’s Quarterfinals ESPN2 &ESPN3.com
1 – 7 p.m. - * ESPN2 &ESPN3.com
Thur, July 1 7 a.m. – Noon7 a.m. – 4 p.m. Ladies’ Semifinal ESPN2ESPN3.com
9 – 11 p.m. Ladies’ Semifinals Highlights Same day ESPN2
Fri, July 2 7 a.m. – Noon7 a.m. – 4 p.m. Gentlemen’s Semifinal ESPN2ESPN3.com
Sun, July 4 8 – 11 p.m. Midnight Gentlemen’s Semifinal Highlights Ladies’ Final (on demand)Gentlemen’s Final (on demand) Same day TapedTaped ESPN2 ESPN3.comESPN3.com

* - Alternate programming from 1 - 4 p.m. ET in Pacific Time Zone (10 a.m. - 1 p.m. PT)

 
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