via Turner Research press note:
2010 Television Landscape Year-to-Date
Despite increasing competition from other media, television continues to enjoy growth.
Average Hours of Viewing Per-Person, Per Week
Type/Group 2006 2009 2010
Total Viewers 32.6 34.1 34.3
Ad-Supported Cable 15.5 16.9 17.0
4 Broadcast Nets 9.9 8.5 8.4
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2010 DVR Penetration Year-to-Date
DVR Penetration has grown to 36% of all households and nearly 39% of all viewers.
DVR Penetration
Group 2006 2009 2010
Households 3.9% 30.8% 36.0%
Total Viewers 4.2% 33.5% 38.7%
2006: 12/26/05-6/11/06; 2009: 12/29/08-6/14/09; 2010: 12/28/09-6/13/10
But what is dvr penetration in 18-49 households only, since thats the # that really matters.
Have we ever seen the numbers comparing hours spent watching broadcast vs cable only during primetime? I feel like we have, but I can't recall.
As always, it would be interesting to see just how many channels are included in the overall “ad-supported cable” category.
why by a DVR? just watch it on Hulu.