Ad-Supported Cable Viewing Continues To Grow As Broadcast Shrinks; DVRs Now In 36% Of US Households

Categories: TV Ratings Reference

Written By

June 29th, 2010

via Turner Research press note:

2010 Television Landscape Year-to-Date
Despite increasing competition from other media, television continues to enjoy growth.

Average Hours of Viewing Per-Person, Per Week

Type/Group             2006       2009       2010

Total Viewers                   32.6        34.1        34.3

Ad-Supported Cable        15.5        16.9        17.0

4 Broadcast Nets               9.9          8.5          8.4

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2010 DVR Penetration Year-to-Date
DVR Penetration has grown to 36% of all households and nearly 39% of all viewers.

DVR Penetration

Group                             2006       2009       2010

Households                      3.9%       30.8%     36.0%

Total Viewers                   4.2%       33.5%     38.7%

2006: 12/26/05-6/11/06; 2009: 12/29/08-6/14/09; 2010: 12/28/09-6/13/10

 
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