Anderson Cooper's In The Gulf, While 'AC360' Ratings Head Underwater

Categories: Cable News Ratings

Written By

June 29th, 2010

Anderson Cooper's been in the Gulf of Mexico covering the BP oil leak, meanwhile the ratings for his show, AC360, have been heading underwater.

Compared to the second quarter of 2009, in the second quarter of 2010 AC360 lost more viewers and more cable news advertiser target adults 25-54 than any competing cable news show in the 10pm time slot. The second quarter of 2010 was AC360's 3rd lowest ever for average viewership and 2nd lowest ever for adults 25-54.

Q2 2009 vs. Q2 2010



Avg. Viewers P2+ (000) Adults 25-54 (000)
Show Net 2Q'10 2Q'09 %Diff 2Q'10 2Q'09 %Diff
Anderson Cooper 360 CNN 687 952 -28% 213 287 -26%
Nancy Grace HLN 473 602 -21% 183 244 -25%
COUNTDOWN W/K.OLBERMANN MSNBC 625 686 -9% 207 221 -6%
ON THE RECORD W/GRETA FNC 1,856 1,950 -5% 479 510 -6%

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Note the quarterly dates for TV ratings purposes:
2Q '09: 03/30/2009 - 06/26/2009
2Q '10: 03/29/2010 - 06/25/2010

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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