Anderson Cooper's been in the Gulf of Mexico covering the BP oil leak, meanwhile the ratings for his show, AC360, have been heading underwater.
Compared to the second quarter of 2009, in the second quarter of 2010 AC360 lost more viewers and more cable news advertiser target adults 25-54 than any competing cable news show in the 10pm time slot. The second quarter of 2010 was AC360's 3rd lowest ever for average viewership and 2nd lowest ever for adults 25-54.
Q2 2009 vs. Q2 2010
|Avg. Viewers P2+ (000)||Adults 25-54 (000)|
|ANDERSON COOPER 360||CNN||687||952||-28%||213||287||-26%|
|ON THE RECORD W/GRETA||FNC||1,856||1,950||-5%||479||510||-6%|
Note the quarterly dates for TV ratings purposes:
2Q '09: 03/30/2009 - 06/26/2009
2Q '10: 03/29/2010 - 06/25/2010
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.