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TV Ratings Monday: Bachelorette Up, Leaves Competition Behind

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June 29th, 2010

The Bachelorette was scheduled to run until 10:02pm, and True Beauty was scheduled to run from 10:02-11pm, increasing the likelihood that both will be adjusted in the final ratings.

Scoreboard ABC CBS Uni FOX NBC CW
Adults 18-49: Rating/Share 2.7/8 1.8/5 1.6/5 1.6/5 1.4/4 0.3/1
Adults 18-34: Rating/Share 2.4/8 1.1/4 1.8/6 1.2/4 1.2/4 0.3/1
Total Viewers (million) 8.110 6.841 3.976 5.192 3.719 0.695


ABC's The Bachelorette is becoming "The Monster That Ate Summer Mondays" as it increased its ratings while most of its original competition fell.

ABC's The Bachelorette was up 15% vs. last week to a 3.1 adults 18-49 rating and lengthened its lead over most of the broadcast competition on the night. Even with True Beauty's 15% decline to a 1.7 rating, ABC stretched its overall ratings lead on the night vs. last Monday.

In "serious" programming on Monday, Lie To Me bounced back 6% vs. last week to a 1.9 adults 18-49 rating. While, The Good Guys held at a series low 1.2 rating.

Moving to 8pm didn't help the "they can't be serious" Persons Unknown, as it fell to a series low 0.9 adults 18-49 rating. And the move to 9pm didn't help Last Comic Standing either, as it fell 11% to a series low tieing 1.6 adults 18-49 rating.

In less serious programming news, CBS' repeats were second overall in the adults 18-49 ratings for the night.

via NBC press note:

In Late-Night Metered Markets Monday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.0/5 with an encore telecast delayed by Wimbledon coverage; CBS's "Late Show with David Letterman," 3.0/7; and ABC's "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno.” 0.7/3 with an encore telecast delayed by Wimbledon coverage; "Late Show," 0.8/4; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore telecast delayed by Wimbledon coverage) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, the delayed "Late Night" rebroadcast (0.6/4 in 18-49) led the on-time, original "Late Late Show" (0.4/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters with an encore telecast delayed by Wimbledon coverage.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC The Bachelorette 2.9 9 9.031
FOX Lie To Me 1.9 6 5.932
CBS How I Met Your Mother (repeat) 1.6 5 4.952
NBC Persons Unknown 0.9 3 3.159
CW 90210 (repeat) 0.4 1 0.928
8:30 ABC The Bachelorette 3.2 10 9.646
FOX Lie To Me 2.0 6 6.277
CBS Rules of Engagement (repeat) 1.7 5 5.188
NBC Persons Unknown 0.8 3 2.634
CW 90210 (repeat) 0.3 1 0.701
9:00 ABC The Bachelorette 3.2 9 9.757
CBS Two and a Half Men (repeat) 2.3 7 8.675
NBC Last Comic Standing 1.3 4 3.472
FOX The Good Guys 1.2 4 4.237
CW Gossip Girl (repeat) 0.2 1 0.569
9:30 ABC The Bachelorette 3.3 9 10.189
CBS Big Bang Theory (repeat) 2.3 6 8.032
NBC Last Comic Standing 1.6 4 4.093
FOX The Good Guys 1.2 3 4.321
CW Gossip Girl (repeat) 0.3 1 0.582
10:00 ABC True Beauty 1.9 5 5.451
NBC Last Comic Standing 1.8 5 4.633
CBS CSI: Miami (repeat) 1.6 5 7.250
10:30 NBC Last Comic Standing 1.7 5 4.322
ABC True Beauty 1.6 5 4.584
CBS CSI: Miami (repeat) 1.4 4 6.947

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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