Univision Interactive Media Delivers Big Weekend Traffic, Driven By USA vs. Ghana World Cup

Categories: 2010 FIFA World Cup TV Ratings,TV Network Websites

Written By

June 29th, 2010

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via press release:
UNIVISION INTERACTIVE MEDIA DELIVERS BIG WEEKEND TRAFFIC, DRIVEN BY U.S. VS GHANA MATCH

2010 FIFA World Cup™ Coverage on UnivisionFutbol.com Breaks Record for Best Weekly Visits and Page Views


NEW YORK, NY – June 28, 2010 – Univision Interactive Media’s coverage of day 17 and day 18 of the 2010 FIFA World Cup ™ propelled UnivisionFutbol.com to break multiple records. Live streaming of the U.S./Ghana match was the #1 weekend match to date. The match propelled day 17 to the top live streaming weekend day of the tournament so far, and it drove UnivisionFutbol.com to its top weekend day since the tournament began with double digit online growth compared to previous Saturday averages. In addition, UnivisionFutbol.com achieved its #1 overall weekend of the tournament, with 8.2 million page views, almost 950,000 visits and over 380,000 average daily unique cookies. Univision Fútbol’s mobile platforms also hit their top numbers since the start of the World Cup, with a 19 percent increase in visits over the previous weekend.

Last week was the #1 week for UnivisionFutbol.com since the site launched, with nearly 42 million page views and almost 4.9 million visits online.  There were over 3.4 million total hours of live match streaming during the week, beating the previous week by more than 29 percent. Daily unique media players also outperformed the previous week on UnivisionFutbol.com, averaging 294,000 – a 14 percent increase. The Univision Fútbol mobile app achieved a record week with 8.6 million pages and 1.6 million visits.

All matches are being streamed live and for free on UnivisionFutbol.com in the U.S. and Puerto Rico. For the tournament to date, fans have streamed 6.7 million hours of live video on UnivisionFutbol.com. The UnivisionFutbol.com online and mobile site is engaging users daily with real-time results, news and all the latest coverage. The popular Univision Fútbol App is also providing instant game updates across all platforms and remains a top-ranked app in the Apple App Store. These Univision Fútbol online and mobile offerings have generated 128 million total page views and 23.4 million visits since the tournament began.

Sources

Online Site Traffic: Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited), 6/11-6/27

Mobile Traffic (Site and Apps): Quattro Wireless, July Systems, 6/11-6/27

Live Streaming Traffic: Conviva, 6/11-6/27

About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™

Univision Networks Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network’s World Cup announcer team which include Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre, halftime and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.
Univision.com

Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and is offering live streaming of all games onwww.UnivisionFutbol.com. Fans have access to real time game stats and minute-by-minute commentary.  Live coverage of the tournament also includes interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.
Univision Móvil

Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is providing the latest news, game calendars and more on the UnivisionFutbol.com mobile website. Live mobile streaming of the matches is accessible to Verizon Wireless V CAST subscribers where available.

Univision Fútbol App

Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africaalong with detailed stats and game results.  Downloaded information across all platforms can be found here.

Univision On Demand

Univision On Demand is making the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors are offering the games in HD as well).   A complete schedule of Univision’s World Cup coverage is available for download at www.UnivisionFutbol.com.

 
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